George Pickens gave the Cowboys everything they could have hoped for last season - and maybe a little more. He turned in a breakout year with 93 catches, 1,429 yards and nine touchdowns, then teamed with CeeDee Lamb to form what was arguably the NFL’s best receiver duo. Puka Nacua and Davante Adams, at the very least, have something to say about that.
The production came at a bargain price, too. Pickens was paid $3.656 million for the season, a number that now looks tiny next to where his career is headed.
In 2026, he’ll play on the franchise tag and collect a much bigger paycheck at $27 million. After that, he becomes an unrestricted free agent and will almost certainly be looking for the kind of long-term deal Lamb has, along with other elite wideouts such as Jaxon Smith-Njigba, Ja’Marr Chase and Justin Jefferson.
That’s where the Cowboys have to be careful. Pickens has been on the radar since his days at Hoover High in Alabama, then at the University of Georgia, with the Pittsburgh Steelers and now in Dallas.
The talent has never been the question. The issue is whether he’s stable enough to justify a four-year commitment like the one his top-tier peers can command.
If he stays healthy, there’s every reason to think Pickens can put up another huge season. He’ll still be lined up opposite Lamb, with Dak Prescott feeding him the ball, and the Cowboys have enough firepower that moving the chains should come naturally. Another season in the neighborhood of 90 to 100 catches and 1,400-plus yards is absolutely in play.
The franchise tag was the right move, and Pickens has earned the raise that comes with it. But once this season is over, Dallas will need to decide whether a short-term arrangement makes sense or whether it’s time to let him walk. Jerry Jones has never been shy about moving on from players, no matter what the fanbase wants.
The concern is Pickens himself. The problems with focus and discipline have followed him since high school, and they haven’t gone away. He’s 25 now, three years into his NFL career, and he still hasn’t shown the kind of impulse control that makes a team comfortable locking in a receiver for the next several seasons.
The numbers back up that worry. Pickens has been fined 16 times in three pro seasons, costing him $220,000. Six of those fines came last season with the Cowboys, which only adds to the question of whether the habits are really changing.
If he puts together another All-Pro type season, plenty of Cowboys fans will want the team to pay him like Lamb. But that would be a massive risk. A $150 million commitment to a player who can swing from week to week is a dangerous bet, no matter how electric the highs can be.
Pickens is the kind of player who can light up a game in a hurry. He’s also the kind of player who can make the bottom line hurt just as fast. For the Cowboys, that’s the real calculation.
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Steelers Fans Just Got An Aaron Rodgers Twist They Feared
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Steelers Fans Wont Like How This QB Battle Is Taking Shape
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For a club trying to compete now while also keeping an eye on the future, that setup leaves little room for the younger passers to climb quickly. Howard and Allar will have to make their case in a crowded room, and the way the reps are being divided suggests the Steelers are more interested in stability than in a wide-open competition at quarterback. [Read more 🡒]