The Penguins are heading into next season with a small but notable shift on the business side: season-ticket prices are reportedly coming down a bit for most seats.
That move comes after a rebound in Pittsburgh helped push attendance to 94% capacity in 2025-26, up from 91.5% in 2024-25. Even with that improvement, the Penguins still sit near the bottom of the NHL in attendance, with only six teams drawing less into their buildings: Anaheim, Calgary, Ottawa, Columbus, Winnipeg and San Jose. Across the league, 13 teams said they reached 100% or more by selling standing-room tickets without a seat attached.
Pittsburgh’s uptick last season mattered at the gate after a stretch in which the team had been 31st in attendance during the season before gradually selling more seats as the year moved along. A better on-ice product gave fans more reason to show up, and now the organization appears to be pairing that with lower prices in an effort to keep the momentum going.
There are other factors working in the Penguins’ favor, at least for now. The team is coming off its previous three-season stretch of missing the playoffs, and the area construction around the arena has eased up.
The completed project across the street that turned the neighborhood into gridlock should also no longer be the same headache. Still, the shine has faded from the days when the building was new and the club was a true championship contender a decade ago.
Even with attendance down through much of the 2020s, the Penguins have leaned on rising ticket prices and new revenue streams under Fenway Sports ownership. Premium spaces such as the relatively new Casamigos club have helped the team bring in more money despite fewer total sellouts. Pittsburgh’s 633-game sellout streak, which lasted 14 years, ended in October of 2021, but the organization has remained financially viable by generating strong overall revenue without packing the building every night.
The pricing shift also stands out when compared with Washington and Philadelphia. Based on the information above, Penguins season tickets are a better value than similar seats with those division rivals in larger markets, and both of those teams continue to raise prices for 2026-27. Pittsburgh is taking the opposite approach, hoping a lighter price tag helps bring back fans who may have felt pushed out in recent years.
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