Dillon Brooks found a fresh way to needle LeBron James, and he did it with a billboard-sized wink right outside Madison Square Garden.
Before LeBron can make his 76ers debut he has to watch the Knicks ring ceremony and Dillon Brooks billboard that is RIGHT in front of MSG 😭 https://t.co/xzIFvU1WnH pic.twitter.com/CmSIoVh0Ov
— Fullcourtpass (@Fullcourtpass) October 20, 2026
Ahead of James’ Philadelphia 76ers debut Tuesday against the New York Knicks, the Phoenix Suns forward had a “Kingblocker” ad placed where it figures to be hard to miss on the way into MSG. The campaign, dubbed the “Kingblocker 9000,” is part of Brooks’ endorsement deal with Kalshi and shows him dressed as an old-school infomercial host.
Brooks has built a reputation for going after James, both in games and with his comments away from the floor. Over the years, he’s been seen pestering James on the court and has also delivered some pointed opinions about the future Hall of Famer. This latest move fits the pattern: Brooks taking a brand deal and turning it into a direct jab.
The timing may be part of the joke, but the Eastern Conference shift also means Brooks won’t have as many chances to trade barbs with James. The Suns and 76ers are set to meet twice, with the first game coming Dec. 30 in Phoenix and the second in February in Philadelphia.
James is slated to play for the 76ers for the first time in his career, while Brooks enters his second season with the Suns. In the 2026-27 campaign, Brooks posted a career year despite being limited to 56 games, averaging 20.2 points, 3.6 rebounds, 1.8 assists and 1.0 steals while shooting 43.5% from the field and 34.4% from three.
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