Tyrese Maxey is having himself a season-and the basketball world is taking notice.
The Philadelphia 76ers guard has officially earned his first career All-Star start, leading all American players in fan votes. That’s a major milestone for any player, but for Maxey, it’s just the latest in a breakout year that’s putting him firmly in the spotlight. And now, he’s about to join an elite club: Maxey is getting his own signature shoe.
New Balance announced on Tuesday that Maxey will be the next face of their signature line, with his debut shoe set to hit shelves in late 2026. It’s a big moment-not just for Maxey, but for the brand as well, as they continue to build around one of the most electric young guards in the league.
Maxey’s numbers this season back up the hype. He’s averaging 30.2 points and 6.7 assists per game, combining explosive scoring with sharp playmaking.
He’s not just filling in the stat sheet-he’s doing it with confidence, control, and a style that’s made him a fan favorite in Philly and beyond. His game is fast, fearless, and fun to watch, and now he’s being rewarded with the kind of recognition that only comes with star status.
Off the court, Maxey’s profile is rising just as quickly. A signature shoe isn’t just a sneaker-it’s a statement.
It says you’ve arrived. It says you’re not just part of the league; you’re helping define it.
For New Balance, it’s a bet on Maxey’s continued ascent. For Maxey, it’s another step in a journey that’s been building momentum since he took over the reins of the Sixers’ backcourt.
But Maxey’s not just chasing personal accolades-he’s trying to lead Philly to something bigger. At the halfway point of the 2025-26 season, the Sixers sit at 23-18, right in the thick of the Eastern Conference playoff picture. It’s a conference that’s wide open this year, and if Maxey keeps playing at this level, the Sixers could be poised to make a run.
There’s still work to be done. The East may be softer than usual, but it’s still a grind.
Every game matters, and Maxey knows it. His growth as a leader will be just as important as his scoring if the Sixers want to climb the standings and make real noise come spring.
For now, though, Maxey is enjoying the kind of season that turns heads-and turns potential into legacy. An All-Star start, a signature shoe, and the keys to a franchise with big ambitions.
Tyrese Maxey isn’t just rising. He’s arriving.