Matt Campbell Faces An Early Recruiting Test Penn State Can't Lose

As Matt Campbell takes the helm at Penn State, his success hinges on revitalizing crucial recruiting efforts in Pennsylvania and maintaining key pipelines to Virginia and Maryland amidst evolving college football dynamics.

Matt Campbell’s first recruiting challenge at Penn State starts close to home, and the early returns in the 2027 cycle haven’t exactly been encouraging.

Campbell has plenty of time to settle in and build the kind of relationships that matter, but the path to success in Happy Valley still runs through a handful of key states. If Penn State is going to keep stacking elite classes, these are the recruiting pipelines Campbell has to protect and strengthen.

Pennsylvania sits at the top of the list for obvious reasons. So far, though, the state has been a rough opening act for Campbell in his first full cycle. Only one of the top 20 in-state recruits in 2027 has committed to Penn State, while the two five-stars, Kemon Spell and Maxwell Hiller, have already headed south to the SEC as Georgia and Florida commits, respectively.

Pennsylvania isn’t Texas, Florida, or even a one-powerhouse state like Louisiana where owning the borders practically guarantees a strong roster. But it has still produced plenty of high-end talent over the years, and Campbell has to make sure the best players in the state are staying put in Pennsylvania.

Virginia comes next, and that one carries a little extra weight now. Northern Virginia was a major source of talent during James Franklin’s run in Happy Valley.

In 2023 alone, Penn State landed the state’s top two recruits, Alex Birchmeier and Tony Rojas, both from NOVA, and six of the top 10 players overall. Virginia has also sent Penn State names like Tyler Warren, Trace McSorley, Yetur Gross-Matos, and KeAndre Lambert-Smith, along with some highly touted players who never fully hit their ceiling, including Ricky Slade and Devyn Ford.

That line of talent may not stay as clean now that Franklin is at Virginia Tech. Campbell has to keep that pipeline pointed toward Penn State instead of letting it drift to Blacksburg.

Maryland is another state Penn State can’t afford to lose ground in. Since Franklin’s first cycle in 2014, six top-100 Maryland prospects have ended up in Happy Valley: Shane Simmons, Rasheed Walker, PJ Mustipher, Landon Tengwall, Curtis Jacobs, and Dani Dennis-Sutton.

The DMV area and Baltimore continue to produce real talent, and Penn State has long benefited from programs like DeMatha Catholic and McDonough School. The state’s top-ranked Penn State recruit ever, Derrick Williams in 2005, also came out of Maryland.

New Jersey has been just as important in its own way. It ranks third among the most common states for Penn State blue-chip recruits since 2014, with five top-100 players making the trip to State College: Mike Gesicki, Justin Shorter, Odafe Oweh, Caeden Wallace, and Malachi Goodman. Penn State hasn’t hit as hard there lately, and missing on five-star wide receiver Quincy Porter stands out, but it remains a crucial state for Campbell to work.

Then there’s New England, which doesn’t produce the same volume of high school football talent as some other regions. Even so, for the biggest program in the Northeast, it matters.

Penn State has a clear edge over schools like Syracuse, Boston College, UConn, and Rutgers, and it should act like it. The area has still given Penn State players such as Silas Redd and Luke Reynolds from Connecticut, along with players from Massachusetts.

When a strong prospect emerges in the Northeast, the Nittany Lions need to be the team he wants.

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The bigger question is how quickly all the turnover comes together. Penn State is trying to blend a roster that has been heavily reshaped, with some notable returners still in the fold, and McElroys view is that the Lions have a path to eight or nine wins if the group settles in early. If that happens, the conversation around this team could get loud in a hurry. [Read more 🡒]