Matt Campbell And Cooper Cousins Honor Penn State The Right Way

Two standout Penn State figures are recognized for their dedication to service, showcasing the strength of community engagement within the football program.

Penn State’s community footprint is getting national recognition, with Cooper Cousins and Matt Campbell both landing on the list of nominees for the 2026 Allstate AFCA Good Works Team.

The American Football Coaches Association said Cousins is one of 162 college football players honored for their “leadership in service, adacamics and athletics.” For Penn State, the nomination spotlights a player who has been one of the program’s most active faces off the field.

Cousins, a junior offensive lineman, has spent plenty of time around Team IMPACT and its mission. Last year, he represented the organization at its national Game Day Gala and spoke to more than 1,000 supporters. Team IMPACT pairs college athletes and programs with children facing long-term health issues, and the event brought in more than $3.3 million.

His connection with 10-year-old Gannon Kupko Jr. of York, Pennsylvania, has become a meaningful part of that story. Kupko was born three months prematurely and receives daily chemotherapy to manage immune dysfunction, and he has become part of the Penn State football program.

“You are the reason we're better,” Cousins said during his speech at the 2025 Team IMPACT event. “You inspire us to work harder, love deeper, and laugh a little louder. You're not just part of the team… You are the team.”

Cousins said he drew inspiration from former teammate Nick Dawkins, who won the Wuerffel Trophy in 2024 for his community-service work. Dawkins also founded the Dawkins Family Foundation, which offers educational and enrichment opportunities for kids and presents three scholarships, including one honoring Darryl Dawkins, Nick’s late father.

On the field, Cousins has been a steady presence for Penn State, appearing in 28 games with two starts over his first two seasons. He is projected to start at right guard this season, and he emerged as one of Campbell’s strongest supporters among the returning players. Cousins also helped lead the push for players to stay at Penn State after Campbell was hired last December.

“We believe in this place, we love this place,” Cousins said earlier this year. “...

This place is truly something special. And I was never thinking about leaving a place like Penn State.”

Campbell’s nomination fits a long pattern. At Toledo, Iowa State and now Penn State, he has pushed community service as part of the job. He created Victory Day while at Toledo and brought it with him to Ames and then State College, giving children with disabilities a chance to take part in drills with players.

Several Nittany Lions said Campbell made community-service plans clear right away after arriving in December, and that message was part of a broader culture shift inside the program.

“We’re taking it so seriously this year,” Cousins said during the team's day with kids from the THON Explorers Program. “... It’s huge, but it’s something special that not a lot of other places have, and I’m thankful that I’ve got to be a part of it over these past couple years.”

Penn State’s THON weekend in February added another layer to that effort. Defensive end Max Granville organized a fundraiser in which players donated NIL earnings to THON, and Campbell matched what they raised. He also pledged to double whatever the players raised for Four Diamonds.

“When you can serve and make a difference in the lives of others, it's like your true fulfillment in life,” Campbell said. “At the end of the day, all these wins and records that you may break, or great days and great games, people forget that. But they're not going to forget how you treated people.”

In Other News...

Penn State May Finally Have A Real Big Ten Rival Debate

Penn States place in the Big Ten has always come with big games, but not always with a clean, built-in rival the way some of its league neighbors have one circled every season. As the conference keeps shifting and the Nittany Lions continue to play meaningful games against the leagues heavyweights, the debate over which matchup truly fits as their defining Big Ten rivalry has started to feel a little more real.

Michigan State still has the most obvious historical hook thanks to the Land Grant Trophy, while Ohio State brings the kind of stage and history that can turn any annual meeting into something bigger. Nebraska belongs in the conversation too, even if the rivalry case is still more about recent familiarity and changing circumstances than decades of baggage. Penn State may not have a designated Week 14 enemy yet, but the ingredients are there for one of these games to grow into more than just another conference date. [Read more 🡒]

Penn State Just Cleared A Massive Beaver Stadium Renovation Hurdle

Penn States Beaver Stadium renovation has cleared an important financial checkpoint, with the athletic department moving past its $134.3 million fundraising target and now sitting above $135 million. The project is already underway, and the school has made charitable giving a major piece of the plan, aiming to cover nearly 20% of the overall $700 million cost through donations.

The latest push comes as the stadium continues toward a major overhaul that is scheduled to be finished before the 2027 season. Penn State has not said exactly where the current total stands, but the milestone suggests the fundraising effort has real momentum as the Nittany Lions work through one of the most ambitious facility projects in the programs history. [Read more 🡒]

Penn State Just Entered A New Money Grab Fans Will Notice

Penn State football is stepping into a new corner of the college sports business, joining the first U.S. rollout of fan token sales through a partnership with Socios and Playfly. The program puts the Nittany Lions in a small group of major schools testing a cryptocurrency-style model that is being marketed as a way to deepen fan engagement beyond the usual ticketing and merchandise playbook.

The tokens are being pitched as a gateway to exclusive experiences, voting rights on fan-focused decisions and other rewards tied to team loyalty, which is exactly the kind of concept athletic departments are hoping can turn attention into revenue. What Penn State has not yet spelled out is how those benefits will look in practice for its fans, leaving the idea intriguing for now even as the broader rollout starts to take shape. [Read more 🡒]