The Orlando Magic are keeping one of their most visible partnerships in place, extending both their community sponsorship agreement and jersey branding deal with Walt Disney World, the team announced Monday.
Disney first signed on as a “Champions of the Community” sponsor in 2010, then added jersey branding duties in 2017. With this new extension, the Disney mark will stay on Magic uniforms and, as the team put it, “continue to tie the two together on the global stage, while also strengthening the collective commitment to the Central Florida community.”
“The Magic are thrilled to extend our longstanding relationship with Walt Disney World,” Magic president of business operations Charlie Freeman said in a statement. “As two Orlando-born organizations, this continues our 16-year COTC relationship putting the community at the heart of what we do. We’re honored to represent our great city and look forward to creating more magic for Central Florida.”
The partnership renewal also came with a physical refresh at Kia Center. Disney and the Magic unveiled a newly redesigned Walt Disney World Atrium during an event Monday, showing off updated artwork and advanced projection technology.
According to the team, the new setup will “transform the space throughout Magic games and all events at the venue, creating a dynamic and immersive guest experience.”
“For years, Walt Disney World and the Orlando Magic have brought people together through shared experiences and a deep commitment to Central Florida,” Walt Disney World president Joe Schott said in a statement.
“The reimagined Walt Disney World Atrium builds on that partnership, creating a vibrant new welcome for fans and an experience that feels distinctly Orlando.”
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