Oregons New Uniform Drop Honors The Program In A Powerful Way

Deck: Oregon's new "Origin of Speed" uniforms blend innovation with tribute as they gear up for their UCLA showdown.

The Oregon football program has unveiled a new look, and the school is calling it “Origin of Speed.”

The uniform is set up as the final chapter in the Generation of the O series, closing out a run that equipment administrator Kenny Farr said leaned into the past. “Generation O very much had a throwback element to it,” Farr said. “Now, we're trying to go the other way.”

At first glance, the base color reads as black, but Nike designers say it is actually the company’s deepest, darkest green: Night Forest.

The details are where Oregon went to work. The traditional “O” logo features an inner ring shaped like a track oval, and this version includes six track lanes, the same number originally used at Hayward Field. Lanes four and five are highlighted in different colors as a tribute to Spencer Webb and Khyree Jackson, two Ducks who wore those numbers and died in recent years.

Nike also pulled from Oregon’s track legacy and from one of the program’s signature football moments. The design references De’Anthony Thomas and the sprinter-like finish he showed through the end zone in the Fiesta Bowl win over Kansas State. That influence shows up in the “Oregon” script, which sits at an angle of attack rather than dropping straight down a leg the traditional way.

Jason Cochran, a Nike Graphic Designer, said the goal was to keep Oregon moving forward rather than simply reaching back. “We don't want to do just an alternate retro uniform that pays homage to Hayward.

We really, want what Oregon's tradition is to be untraditional. So we have to push and always be innovative, always move forward, move the chains,” Cochran said.

“So you know, it was important to us that this be the most forward-looking uniform that we could possibly be, and just do you know keep pushing the envelope.”

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