As jersey patch sponsorships keep spreading across college football, Oregon looks like one of the next big programs likely to join the wave.
The Ducks already have plenty going for them on the branding front. Their long-running relationship with Nike has fueled the kind of national identity most schools can only dream about, and that’s part of why plenty of Oregon fans on social media insist the program won’t need - or want - a patch deal. But with Big Ten teams rolling out agreements at a steady clip, a Ducks partnership starts to feel less like a possibility and more like a matter of time.
What makes Oregon interesting is that the school could go in more than one direction. A deal with a major national company would make sense given the strength of the Ducks brand. At the same time, Oregon’s ties to the local community could point toward a regional company stepping into the role, the way Culver’s has done for Wisconsin.
A few names stand out as possible fits for Oregon: Nike, Pepsi, Papé Machinery Construction, Tillamook, Flight Club, or one of the Oregon Athletics Charter Partners founded in 2024 - Bigfoot Beverages, Bi-Mart, Carl’s Jr., Country Financial, McDonald’s, Oregon Community Credit Union (OCCU) and Toyota.
The backdrop here is a fast-moving trend across the Power Four and beyond. During Big Ten Media Days in Chicago, Illinois, several conference programs announced their own patch deals, and the list keeps growing.
In the Big Ten, Ohio State has a reported $17 million-a-year deal with JPMorganChase, Illinois reportedly agreed to a five-year, $30 million total deal with Busey Bank, Michigan State has a reported $40 million partnership with MSU Federal Credit Union (MSUFCU), and Wisconsin landed Culver’s in a deal whose value has not yet been reported.
The SEC has its own slate of agreements, including Arkansas and Tyson Foods in a multi-year deal, LSU and Woodside Energy in another multi-year arrangement, and Vanderbilt with SRM Concrete.
The Big 12 has been active too. The conference-wide Monster Energy deal is worth $20 million per year for a logo on all teams’ uniforms, while BYU and Entrata, Kansas and Ripple / XRP, and Oklahoma State and Osage Nation have all added their own patch partnerships.
Elsewhere, Cal and Dialpad have an agreement in the ACC, while Notre Dame reportedly has a six-year, $18-20 million deal with SoFi. Army and Air Force also have USAA deals, with Air Force’s listed as five years and $10 million reportedly.
Oregon’s appeal in this space is a little different. The Ducks have built a reputation nationwide for pushing uniform innovation and making headlines every time they take the field. That kind of visibility gives any patch partner a unique stage, which may be part of why the program appears to be taking its time.
Still, with patch deals piling up around the country, it would not be surprising to see Oregon join the list before long.
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