Oregon football is adding another corporate logo to the grass at Autzen Stadium.
The University of Oregon announced a four-year partnership with investment firm Edward Jones that will put the company’s logo on both 25-yard lines beginning this football season. The firm will also serve as the title sponsor for Oregon’s 2026 season opener against Boise State on Saturday, according to a press release from Edward Jones.
The deal stretches well beyond football. Edward Jones will also sponsor Oregon men’s and women’s basketball, baseball, softball, volleyball and track and field.
“Edward Jones is a first-class organization and an industry leader, and this is a truly integrated partnership with a company that understands the importance of education and has made a significant investment in Oregon Athletics and Duck student-athletes,” Oregon athletic director Rob Mullens said in the release. “Robust financial literacy programming is at the center of this partnership, and it will benefit UO student-athletes and our sport programs for years to come.”
The partnership arrives a little more than two weeks after Oregon announced a separate agreement with Progressive Insurance that will also place its logo on the field at Autzen. Photos provided to The Oregonian/OregonLive showed that logo at midfield, just below the “O.”
Oregon is not alone in working these kinds of deals. The Ducks are part of a growing wave of major college programs tying up with national brands, and Edward Jones is set to do the same at other schools, including Duke men’s basketball, where its logo will appear on the court at Cameron Indoor Stadium.
The school says the Edward Jones partnership will include financial education workshops for Oregon student-athletes and other UO students working in the athletic department.
Fans at Saturday’s game will also see more than just the painted logos. The release said the firm will have field-level LED exposure, videoboard features, in-game announcements and Edward Jones-sponsored towels, with the company’s logo visible at each 25-yard line.
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