Oregon athletics has added another big-money partner, and this one comes with more than just a logo.
Edward Jones announced new sponsorship deals with Duke, North Carolina and Oregon, part of a four-year agreement worth a combined $33,979,532 through Learfield. Oregon’s specific share wasn’t disclosed. If the extension option is exercised through the 2030-2031 contract year, the total value would rise by another $9,122,386 to $43,101,918, according to the disclosure.
For Oregon, the package reaches across football, men’s and women’s basketball, and Olympic sports. At Duke and UNC, it covers men’s and women’s basketball.
Fans will start seeing the brand show up in a few different places when the Ducks open the 2026 football schedule on Saturday, Sept. 5 at Autzen Stadium. The changes include an Edward Jones logo at each 25-yard line, rally towels at the seats, field-level LED exposure, video board features and in-game announcements.
The deal also includes student-athlete NIL rights, which opens the door for Ducks athletes to take part in select Edward Jones marketing activations. Specific athletes, campaigns and compensation opportunities have not been announced.
Edward Jones is now joining another new on-field presence at Autzen. Earlier this month, Oregon was listed among 13 college football teams included in Progressive Insurance’s plan for added on-field logo branding.
There’s also another question hanging over Oregon’s branding future: whether the Ducks eventually add a corporate jersey patch. Plenty of programs are already moving that way, including Ohio State with its jersey patch partnership with JPMorgan Chase, which is valued at nearly $17 million per year. Oregon, though, has kept its uniforms free of corporate sleeve and chest patches so far.
Even without that move, the Ducks have built one of the strongest brands in the sport. The Nike uniforms, the noise at Autzen Stadium and the mascot all help sell the program. The on-field results only sharpen the edge.
Oregon is the only FBS team to win 13 games in each of the last two seasons. The Ducks’ 38-5 record since the start of 2023 is the best in the country, and they are one of four programs - along with Georgia, Indiana and Ohio State - to reach the College Football Playoff in each of the last two seasons.
As Boise State comes to Eugene, Dan Lanning is asking for Autzen to sound like Autzen.
“Excited! It's finally here, Game Week," Lanning said.
“Spencer (Danielson) does a great job of getting these guys ready. They play with an attitude and a toughness that shows up all over film.
They've got some really dynamic players that do a really good job, and it seems like it's a really cohesive unit.”
"... we expect the best. What I'm counting on are our fans to show up, pack the place, make it a special environment like I always see at Autzen Stadium. So it'll be fun to be out there on the field again with our guys and time to hit somebody else.”
Lanning’s message was direct: he wants a packed house, especially with other programs around the country drawing attention for poor turnout, including USC at the Los Angeles Coliseum for its first game. For Oregon, the expectation is the opposite - show up, make noise and make Autzen matter.
In Other News...
Autzen Is Facing A Threat Oregon Fans Never Wanted
Autzen Stadium has long been one of the more accessible places in major college football, where generations of Oregon fans could realistically make a game part of their fall routine. That feeling is getting harder to preserve. Home ticket prices have climbed sharply in recent years, with many games now opening above $100 and the biggest matchups climbing toward the kind of figure that used to sound unthinkable for a seat in Eugene.
For Ducks fans, the concern is bigger than a single expensive Saturday. The worry is that the people who helped build Autzens atmosphere, the longtime loyal crowd that made the place feel different, could slowly get pushed out by rising costs. Oregons success has made home dates more desirable, but it has also made them less reachable for the average fan, and that tradeoff is becoming impossible to ignore. [Read more 🡒]
Oregons Deep Backfield Could Become A Real Problem For Opponents
Oregons running back room is starting to look like one of the cleaner advantages on the roster as the Ducks turn toward the 2026 season. Sophomores Dierre Hill Jr. and Jordon Davison sit at the center of it, but they are hardly alone, with Da'Jaun Riggs, Simeon Price, Tradarian Ball and Brandon Smith all part of a group that gives the staff real options. For a program that has spent plenty of time building around speed and depth, this is the kind of position battle that can sharpen everyone involved before the games even begin.
Dan Lanning has already underscored how much depth and competition matter, especially after the challenges Oregon dealt with last season, and quarterback Dante Moore has echoed that same message from the offensive side. The bigger question now is not whether the Ducks have enough bodies at running back, but how much of that talent can translate into a problem for opponents when the rotation tightens and roles start to settle. [Read more 🡒]
Dante Moore Is Already Giving New Oregon Teammates Real Confidence
Even before the 2026 season gets rolling, Dante Moore is already becoming the kind of quarterback Oregon teammates trust quickly. Coming off a strong 2025 season, Moore has drawn praise for the accuracy and leadership that show up in the little things, the sort of qualities that matter most in a locker room full of new faces trying to settle in. Among them is transfer tight end Andrew Olesh, who arrived from Penn State and is working to build timing with Moore as he tries to carve out a role in Oregons offense.
Olesh enters a tight end group with an opening after the departure of the Ducks top player at the position, and that makes this early chemistry even more important. He is viewed as a potential contributor, but in a new setting, with a new quarterback, nothing is handed out. For Oregon, the encouraging part is that Moore seems to be giving teammates a real sense of stability already, which can go a long way for a pass catcher trying to find his place in the offense. [Read more 🡒]