Ole Miss is taking its preseason spotlight to one of the busiest places on the planet, putting Trinidad Chambliss and Kewan Lacy front and center on digital billboards in Times Square.
The two-week run begins today in New York City, where Ole Miss branding and large-scale displays featuring the Rebels standouts will be on view in a setting known for its massive reach. With nearly 300,000 people passing through each day, Times Square offers the kind of visibility few collegiate programs can match, and Ole Miss is using it to push its H6I5MEN promotional effort.
The campaign is aimed at supporting Chambliss and Lacy as they head into the 2026 season and start drawing national attention for awards. Ole Miss first began rolling out yard signs and other marketing materials in July to celebrate the pair.
Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics, said the location fits the moment.
"Times Square is one of the most iconic places in the world, and it is the perfect backdrop for us to showcase two exceptional student-athletes," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Trinidad and Kewan have earned the opportunity to be discussed for the Heisman and other awards, and we are excited to support them and introduce their stories to an even broader audience."
For Ole Miss, the billboards are part of a broader push to elevate two players the program believes are worthy of that kind of national conversation. The school is also encouraging fans to join the H6I5MEN campaign through premium packages.
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