Ole Miss is making a major wardrobe change.
Beginning July 1, 2027, the Rebels will leave Nike after a 27-year run and enter a seven-year partnership with adidas that runs through 2034. The move puts Ole Miss among the growing group of major college programs aligned with the German-founded brand, and it brings a full overhaul of the school’s official athletic look.
The deal reaches far beyond uniforms. Adidas will become the official footwear, uniform, apparel and sideline partner for all 18 Ole Miss varsity programs, and the partnership includes what Ole Miss Athletics described as a “transformative NIL investment” that will go well beyond the program’s previous standard. Every Ole Miss student-athlete will also be eligible for adidas’ NIL Ambassador Network once the agreement kicks in, creating more affiliate marketing opportunities tied to the brand.
Keith Carter said the school sees the partnership as both a branding move and a roster-building tool.
“Ole Miss is a surging brand in college athletics, and by aligning with adidas, we are investing in our future and ensuring our remarkable rise will continue,” Ole Miss Vice Chancellor for Intercollegiate Athletics Keith Carter said. “This partnership will provide important resources, including increased NIL opportunities that will help us attract and retain elite talent and compete for championships.”
He also stressed that the switch won’t mean a wholesale reset of what Ole Miss looks like on the field.
Adidas and Ole Miss have already started talking about future branding and uniform designs, but both sides say they want to keep the colors, marks and traditions that define the program. Carter said adidas gets the assignment.
“Just as importantly, adidas understands and respects what makes Ole Miss special, including our iconic colors, marks and uniforms,” Carter said. “We are excited to build on those traditions while creating new opportunities to grow our brand, elevate our student-athlete experience, increase our retail presence and position Ole Miss for long-term, sustained success.”
The change will also reach fans through merchandise and campus presence. Ole Miss and adidas plan to work with the university book store and other apparel outlets before the 2027 launch, while on-campus activations are expected to introduce students to the brand.
There’s also a bigger business story underneath the switch. Ole Miss has spent recent years stacking results across the department, and that run of success has made the school more appealing to adidas. Since 2019, Ole Miss has won two team national championships, had four teams ranked No. 1 nationally, reached three Sweet 16s, made three College World Series trips and reached a College Football Playoff Semifinal.
Adidas North America President John Miller pointed directly to that rise.
“Ole Miss is an ascendant SEC program that we've pursued aggressively to bolster our portfolio of NCAA partners,” adidas North America President John Miller said. “We are excited to collaborate with the university to enhance a game-day heritage and athletic tradition that stand among the most storied and passionate in all of college sports.”
The official start date gives both sides the rest of the 2026-27 athletic year to get ready. When July 1, 2027 arrives, Ole Miss will begin a new chapter with adidas gear, new uniform possibilities and expanded NIL pathways for its athletes.
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Eli Manning Just Added Intrigue To Ole Miss vs Texas
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Its a small family decision, but a notable one for Ole Miss fans who have long claimed Manning as one of their own. Arch has helped Texas get off to a 4-0 start and has put together the kind of passing numbers that make the matchup feel even bigger, with the Longhorns carrying real momentum into a game that now comes with an extra layer of Manning family intrigue. [Read more 🡒]