Ole Miss is heading toward a major wardrobe change.
The Rebels are finalizing a deal with Adidas that will make the company the official apparel partner for Ole Miss athletics, according to reports from On3. Nike’s current agreement with Ole Miss is scheduled to expire in June 2027, setting up the switch for the start of the 2027 season.
That means a long run with Nike is coming to an end, and with it one of the cleaner uniform partnerships in college football. Ole Miss has built a reputation as one of the best-dressed teams in the sport, even if the Rebels don’t always get the same national uniform buzz as Oregon.
There’s a reason fans have enjoyed the look over the years. The all-navy set has a sharp edge to it, the dark blue helmet with the red jersey combo stands out, and the power blues remain a favorite. Ole Miss has made a habit of bringing out different looks and giving each game its own feel.
Adidas has been on a notable run of its own in college football, landing Tennessee and Penn State ahead of the 2026 season. That came after the company lost Miami to Nike following an 11-year partnership.
Other Power 4 programs already tied to Adidas include Texas A&M, Indiana, Mississippi State, Nebraska, Louisville, Washington, Arizona State, NC State, Kansas and more.
With Ole Miss playing as well as it has recently, the Rebels are set to become one of the biggest names on Adidas’ roster once the Nike deal expires.
For now, the Rebels are in their bye week. Their next game comes Oct. 10 in Nashville against Vanderbilt.
In Other News...
Ole Miss Faces A Huge Identity Shift After Nearly 30 Years
Ole Miss is preparing for a major brand change, with the school finalizing an agreement to move its official apparel partnership from Nike to Adidas beginning in June 2027, when its current contract expires. The reported deal, secured by Chancellor Glenn Boyce and Athletics Director Keith Carter, would close the book on a long run with Nike and put the Rebels into a new look as the next apparel cycle approaches.
Neither Ole Miss nor Adidas has officially announced the switch, and the financial terms are still undisclosed, but the move fits into the broader tug-of-war between the two brands for power-program visibility. Adidas had recently lost Miami back to Nike, so landing Ole Miss would give it a notable win in the ongoing competition for major college partners. [Read more 🡒]
Ole Miss Just Exposed A Bigger Defensive Concern Than Missed Tackles
Will Echoles said the issues that showed up in Ole Miss loss to Florida went beyond missed tackles and into the kind of mental lapses that can unravel a defense in a hurry. The defensive tackle pointed to mistakes in execution and a tendency to chase perfection instead of staying locked into the basics, which helps explain why the Rebels left that game needing more than a simple cleanup job.
Pete Golding has since shifted the practice emphasis back to fundamentals, with the staff pressing the unit to fight through blocks and finish plays with better discipline. Ole Miss now heads into its matchup with Vanderbilt looking for a cleaner standard in tackling and pursuit, and the real question is whether those corrections show up fast enough to steady a defense that knows it has more fixing to do. [Read more 🡒]
Ole Miss May Need Fresh Faces To Fix Two Growing Problems
The Florida game left Ole Miss with a familiar split-screen feel: enough offensive firepower to see the upside, but enough defensive inconsistency to keep the bigger questions alive. As the Rebels head into a bye week, the conversation turns less to one result and more to how this team can smooth out the rough edges before SEC play tightens the margins even further.
Fresh faces may be part of that answer. Freshman receiver Cunningham has flashed the kind of potential that can widen the passing game, while former five-star talents Cook and Barney still loom as players who could change the ceiling if they start producing more consistently. Joshua Dye and pass rusher Barnes are also names to watch, because Ole Miss needs help in both the run game and up front on defense, and this break offers a chance for those pieces to emerge. [Read more 🡒]