Ole Miss is taking its Heisman push for Trinidad Chambliss and Kewan Lacy well beyond Oxford.
The Rebels’ #H6I5MEN campaign landed on the Sphere in Las Vegas starting August 30, giving the program a massive stage in the final stretch before its season opener September 6 against Louisville. It’s the latest eye-catching move in a promotion that launched July 21 and is built around Chambliss and Lacy’s bid to break into the Heisman conversation.
Keith Carter said the school is using the spotlight to tell their story on a bigger scale.
"Trinidad and Kewan have put themselves in a position to be part of the national conversation for the Heisman Trophy and other awards, and this groundbreaking activation gives us a unique platform to celebrate them and share their stories with audiences from across the country and around the world," Ole Miss athletic director Keith Carter said.
The campaign comes after both players emerged as central figures in a season that helped Ole Miss move out from under the uncertainty created by Lane Kiffin’s departure to LSU. That move left questions about the Rebels’ place in the national picture under new head coach Pete Golding, but Chambliss, Golding and Lacy helped answer them in the playoffs last season by carrying Ole Miss to the semifinals.
Chambliss and Lacy then signed on to return to Oxford for their final college season, setting up a new chance for both players to spend an entire year in the spotlight together. Chambliss received a few Heisman votes in 2025, though not enough to reach finalist status, and this year he gets to open the season as the starter instead of beginning as a backup.
With the kind of production the two delivered together last year, their return gives Ole Miss a shot at something it has never had: its first Heisman Trophy winner.
The Rebels are also pushing the campaign in another high-profile spot. A two-week billboard run for #H6I5MEN is currently running in Times Square in New York City.
After a playoff run and months of constant attention, Ole Miss appears intent on keeping the momentum rolling and turning Chambliss and Lacy into even bigger names.
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