Nike is making a bigger push into the NIL space, and the SEC is all over this latest wave.
On Wednesday, the company announced it had added 11 prep prospects and 8 college football players to its NIL roster, with six of the college names coming from SEC programs. The group includes Ole Miss’s Trinidad Chambliss and Kewan Lacy, Texas’s Cam Coleman and Colin Simmons, LSU’s Trey’Dez Green and Vanderbilt’s Jared Curtis.
Nike also pointed to a cluster of prep signees already tied to SEC schools: Jaxon Dollar of Georgia, Elijah Haven of Alabama, Peyton Houston of LSU, Myson Johnson-Cook of Auburn, Neimann Lawrence of Texas and Gabriel Osborne Jr. of Oklahoma.
“Nike’s football roster has always been defined by the athletes who are shaping where the game goes next,” Nike’s Ann Miller said in a press release on Wednesday. “These signings reflect our commitment to serving the best football talent at every level with the support, innovation and partnership they need to reach their full potential on the field and away from the game.”
The college group Nike listed also includes Ohio State WR Chris Henry Jr. and Oregon QB Dante Moore, along with the SEC names already announced.
According to Nike, the deal gives the athletes support in media and specialized products, while also helping build both their personal brands and Nike’s. The company said the move continues “an unparalleled commitment to supporting the next generation of rising talent.”
This latest batch joins a long list of former SEC standouts already on Nike’s football roster, including Ja’Marr Chase, Jayden Daniels, Derrick Henry, Jerry Jeudy, Bryce Young and Malik Nabers.
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That kind of praise only adds to the pressure on a Rebels offense that also expects Kewan Lacy to be a major factor and another name worth watching in the national awards race. If Chambliss really is the kind of quarterback Austin believes he is, Ole Miss will have a chance to make a loud early statement before the season settles in, with Louisville serving as the first real test of just how high this group can climb. [Read more 🡒]
One September Night Could Change Everything For Ole Miss Recruiting
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College GameDay is expected to be part of the scene, and the atmosphere figures to matter as much as the result on the field for a program trying to keep its recruiting surge rolling. A strong showing against LSU would give Ole Miss a fresh talking point with prospects who will be watching closely, and it could help the Rebels turn one big night into something more lasting as the fall unfolds. [Read more 🡒]