Lane Kiffin’s daughter picked a very loud week to go live with a new business.
Landry Kiffin launched Fifth Year on Monday, just days before LSU visits Ole Miss on Saturday. The brand’s first post featured her alongside two friends in cropped sets and boots, and the account announced, “FIFTH YEAR X LANDRY KIFFIN LIVE NOW!! get it before it’s gone on fifthyr.com.”
The site is selling activewear, lounge pieces, jackets, hoodies and gameday looks in school-inspired colors. On Tuesday, Landry thanked the early buyers: “Seeing so many of you on the website the second we launched, placing orders and supporting Fifth Year, was the best feeling ever.”
Fifth Year’s own description frames the line as one built for a very specific audience. “Designed for women in college and beyond, our collections blend athletic wear, loungewear, elevated essentials, and accessories in our signature colors inspired by the schools we love and the traditions that bring us together.”
The timing is impossible to miss. Kiffin left Oxford for Baton Rouge last December, and Rebels fans still remember the moment. Now, with both LSU and Ole Miss sitting in the top 10, his oldest daughter is selling clothes right as the matchup lands on his calendar.
Landry has already lived in that divide publicly. She dated LSU linebacker Whit Weeks during the week those teams played last year, and when angry Rebels fans came at her, she said she wished she “could be as creative as angry football fans.” She later moved with the job.
The brand fits the life she has been building. The launch images included a navy leather crop and matching skort, and Fifth Year called the skort “your new gameday uniform.” Landry has tried other paths too, including teaching Pilates at Ole Miss, pushing ALO workouts after the LSU move and even teasing a cooking channel with Weeks.
This is the first venture she has put behind a storefront and a checkout. Kiffin once stayed at Ole Miss after Landry begged him not to leave for Auburn, but he did not stay the second time. She kept posting Rebels content after the move, then showed up in purple and gold.
Now she can sell both worlds without choosing a helmet in the caption. Layla Kiffin opened a Baton Rouge studio across from Tiger Stadium, while Landry went the clothing route. Same family, two storefronts, one very loud Saturday ahead.
In Other News...
Ole Miss Fan Just Delivered A Viral Pregame Flex At LSU's Expense
A day before Ole Miss and LSU renewed one of the SECs louder rivalries, an Oxford commercial pilot found a fresh way to needle the Tigers. Joshua Gregory took to the sky and, over Louisiana, used his flight path to spell out Come to the Sip, turning a pregame jab into something far bigger than a message board post.
The stunt quickly caught fire on social media and even drew notice from aviation enthusiasts around the world, which is about as wide a stage as a college football flex can get. It also prompted reaction from Louisiana pilot Brian Trascher, who weighed in on the challenge of pulling off the route and the rivalry flavor behind it, leaving the whole episode with a little more air time than anyone probably expected. [Read more 🡒]
Ole Miss Just Got A New Twist In Its LSU Lawsuit Fight
The offseason legal battle tied to Ole Miss took another turn when LSU defensive end Princewell Umanmielen was served court papers connected to a lawsuit the Rebels filed. The case centers on alleged breach of contract and seeks monetary damages from Umanmielen and another former Ole Miss player, adding a messy off-field layer to a dispute that already reaches beyond the usual transfer chatter.
LSU officials were aware there would be an attempt to serve Umanmielen before it happened, underscoring how carefully this has been unfolding behind the scenes. The suit is reportedly centered on revenue sharing issues between the schools, which gives the fight a broader backdrop than just one player and makes it clear this disagreement could have implications well past this single legal filing. [Read more 🡒]
Ole Miss Just Got Another Reason To Circle LSU Saturday
A routine September trip to Baton Rouge already had enough edge, but Ole Miss has picked up another layer of intrigue ahead of Saturdays matchup with LSU. Louisiana Gov. Jeff Landry jumped onto social media to criticize the Rebels after they filed a breach of contract lawsuit against LSU defensive player Princewill Umanmielen, a former Ole Miss player who transferred after last season.
The legal fight has only sharpened the mood around a game that was already set up to carry real weight for both programs. With Umanmielen now on the LSU side of the rivalry and the lawsuit still hanging over the story line, this is the kind of off-field wrinkle that can make an SEC meeting feel even bigger before a single snap is played. [Read more 🡒]