Seth Storey has turned Oklahoma State football losses into a personal punishment plan, and last Saturday’s defeat to Tulsa sent him straight to Raising Cane’s.
Storey, a junior at OSU majoring in mechanical and aerospace engineering, had already laid out the rules before the season in a TikTok video: if the Cowboys didn’t go 12-0, he would take on a custom punishment for each loss. After OSU fell 24-10 to Tulsa at H.A. Chapman Stadium, he had to make good on the first one.
His assignment was the “Reign Cane” challenge, and it lived up to the name. At Stillwater Raising Cane’s, Storey ordered a 25-finger tailgate platter for $41.99 and sat down at 9:02 p.m. with one goal: eat one tender for every hour he could shave off a 24-hour stay. He finished 21 tenders before walking out at 12:03 a.m., three hours into the challenge.
The early stretch went smoothly enough. Storey said the first 30 minutes were fine as he got through 12 tenders, but the pace slowed after that.
By the 15-tender point, things were getting ugly. He gagged on tender 18 and nearly threw up, and the bathroom ended up getting three calls - including one for vomiting.
Even the Cane’s sauce couldn’t save him.
“It didn't help with the flavor and it just kind of tasted like nothing,” Storey said. “Like definitely toward the end, I was just sick of the taste.”
The rest of Storey’s season-long punishment list is just as specific, and in some cases even more brutal. If Oklahoma State loses to Oregon on Saturday at 11 a.m. on ESPN, and the Cowboys are a 22.5-point underdog, he’ll have to run, walk or crawl one mile for every point the Ducks win by.
Other losses come with their own strange consequences: transfer to Murray State; get dropped off on a random country road and find the way home without navigation; spend an hour in a medieval pillory in public while people throw tomatoes at him; go to a bar and get a cougar’s number; attempt Buffalo Wild Wings’ Blazin’ Challenge; get pushed down a hill in a trashcan filled with flour and oil to simulate what it would be like in a Cyclone; run a mile on a track while eating one can of wet cat food per lap; eat one extra large flour tortilla for every point OSU loses by; get a bikini wax and spray tan; or eat an entire container of sidewalk chalk.
Storey said the idea came from watching a Barstool Sports personality do something similar tied to Ohio State football. After seeing Oklahoma State go a combined 4-20 across his first two years in college, he decided the gamble was worth it once Eric Morris and Drew Mestemaker arrived.
“I saw his video my freshman year and I was like, ‘Oh, that's kind of cool,’” Storey said. “And I'd always kind of wanted to do that.
Thank God that I forgot about it last year. That'd have been really bad for me.
But with the new team, new coach, I was like, you know, why not? So that's kind of why I wanted to do it.
I just thought it'd be fun.”
Some of the punishments worry him more than others. He said the Oregon one could get rough, especially after last season’s 69-3 score. He also doesn’t like his odds with the Colorado challenge because he can’t handle spicy food.
But the one he really dreads is Murray State. If OSU loses that game, would he actually transfer?
“I'd hope that they have a mechanical and aerospace engineering program, but if not, I guess I'd have to figure something out,” Storey said.
His mother, meanwhile, sees the whole thing differently. An OSU alum, she thinks the punishment list is entertaining - and she’s even rooting for an Arizona State loss so her son has to go through the bikini wax and spray tan. She offered to pay for it.
“I think that she knows that I might yell a little when I get waxed,” Storey said. “I think she's going to enjoy that.”
Storey also pointed to the final line of Oklahoma State’s Cowboy code: “We finish what we start.”
“I have no regrets," Storey said. "I intend to follow through on my word and I have faith in my team.”
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