Oklahoma State Is Sending A Clear Big 12 Message With NIL Spending

Oklahoma State's ambitious NIL spending on Drew Mestemaker highlights their strategic bid to reclaim dominance in college football.

Oklahoma State appears to be paying premium money to land Drew Mestemaker, and an ESPN report suggests the Cowboys went deep into the NIL market to get him.

The transfer quarterback from North Texas is now in Stillwater with his head coach, Eric Morris, and ESPN placed Mestemaker among the most expensive passers in the portal. The report said, “Darian Mensah was once again the extreme outlier, with his unprecedented deal with Miami that was believed to approach $8 million before his settlement with Duke.

Now-former Texas Tech quarterback Brendan Sorsby and LSU’s Sam Leavitt pushed the top of the market into the $4 million to $5 million range, with Josh Hoover (Indiana) and Drew Mestemaker (Oklahoma State) not far behind them as coveted passers in the portal. South Carolina and Cal had to pony up to retain LaNorris Sellers and Jaron-Keawe Sagapolutele, respectively.”

That kind of company tells the story. If Mestemaker is sitting near the top of that market, Oklahoma State is clearly willing to spend at a level that answers the biggest question hanging over the program this offseason: whether the Cowboys were ready to play in the deep end of the NIL and transfer portal pool.

And Mestemaker wasn’t the only addition that points in that direction. The Cowboys also brought in weapons like Wyatt Young and Caleb Hawkins, a sign that the spending in Stillwater may be more substantial than many expected, even without T. Boone Pickens around any more.

For Oklahoma State fans, the timing matters. The program was supposed to be one of the Big 12’s better teams in the conference’s new 16-team setup after Oklahoma and Texas moved on, but the last two seasons under Mike Gundy were a mess. He never really adjusted to the new version of college football, and the move forward had become necessary.

Now the pressure shifts to the people backing the program. Oklahoma is in the SEC and coming off a College Football Playoff appearance, and Oklahoma State can’t afford to get left behind in the arms race. The money doesn’t guarantee anything, but it does give the Cowboys a far better shot to compete at the top of the Big 12.

The confidence around Stillwater has only grown with the latest report. As I shared in one of our recent YouTube videos, Oklahoma State over 5.5 wins feels like a lock to me. And after this new ESPN report, I only feel even more confident with that assessment.

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