Kansas Gets Pulled Into A Big 12 Experiment Fans May Hate

As the Big 12 navigates pivotal matchups and international ambition in Week 3, questions loom about team performances and strategic expansions.

After a chaotic Week 2, the Big 12 rolls into Week 3 with a slate that should tell us plenty. There are conference games on the board, a trip to London, and a few teams that are about to answer some real questions.

The biggest one sits at the top of the weekend: who grabs control of the league race? Texas Tech has been viewed by many as the Big 12’s top team, even if the Red Raiders don’t look quite as strong as they did a year ago.

The schedule helps them here, though. They don’t have to deal with BYU or Utah this season, which makes their meeting with Houston stand out as their toughest conference test.

For Houston, this is the chance to do more than win a big game. It’s a shot to plant itself in the conversation as maybe the league’s best team and throw the whole conference picture into chaos.

Then there’s the oddity in London. Kansas and Arizona State are headed to Wembley Stadium for a Big 12 showdown, part of Brett Yormark’s push to take the conference everywhere it can go.

The problem is that this one feels like a reach. London isn’t going to suddenly become a college football hotbed, and this game is not going to turn people there into Kansas or Arizona State fans.

The better home for it, by far, would have been Lawrence or Tempe. At some point, the bigger priority should be building up Big 12 support in the U.S., where football already matters.

Oklahoma State remains one of the strangest stories in the country through two weeks. The Cowboys opened by losing to Tulsa by two touchdowns, then followed it up by stunning a Top 10 Oregon team.

That win looked even more convincing when you checked the stat sheet. The offense was supposed to be the calling card this season under Drew Mestemaker, and the talent around him was supposed to drive that unit.

Now the question is simple: which version of Oklahoma State is real? The one that stumbled badly against Tulsa, or the one that overwhelmed Oregon?

Saturday’s game against Murray State shouldn’t be much trouble, but the bigger mystery is what comes next for a team that has already lived through a wild emotional swing.

West Virginia is also trying to figure itself out, only from a much steadier place. Rich Rodriguez returned to Morgantown after a disappointing 4-8 season, and while he didn’t have much time to shape the 2025 team, the expectation is that the 2026 version should look better.

He has a full offseason now, more of his players in the program, and a new quarterback in Michael Hawkins Jr. The Mountaineers are 2-0 with wins over Coastal Carolina and UT Martin, but the real test comes this weekend.

A trip to Charlotte to face a Top 25 Virginia team should tell us a lot more about where this group stands.

Colorado rounds out the list of big Week 3 questions, and the answer here is all about offense. There wasn’t much belief in the Buffs entering the season, with a bottom-three Big 12 finish on the table.

But they opened by beating Georgia Tech on the road, even without a great offensive showing. Last week, Julian Lewis was sharp against Weber State, throwing for over 300 yards and four touchdowns.

That said, Weber State is one thing. Northwestern on the road is another.

Colorado’s defense has already shown it can handle a physical attack. The next step is proving the offense can do the same against a respectable Power Four defense.

If that happens, Colorado may end up being a lot more dangerous than people expected.

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