A year ago in Stillwater, a $10 dare turned into one of college football’s strangest and loudest fan moments.
Oklahoma State was in trouble on October 11, 2025. The Cowboys had dropped four straight, sat at 1-4, and were headed toward a fifth loss against Houston.
Boone Pickens Stadium had gone quiet. Then, midway through the third quarter, Calista Bradford bet her brother $10 to take off his shirt and start swinging it in the student section.
That was the spark.
One shirtless fan became three full sections of them. OSU band members jumped in.
Male cheerleaders joined the scene. At one point, a shirtless fan even hung out of one of the Boone Pickens Stadium suites.
After the game, interim head coach Doug Meacham made sure to recognize what the students did to keep the building alive.
“I want to say how awesome it was… I don’t know who those kids were up there with their shirts off, but it was awesome,” Meacham said. “It was phenomenal because it’s human nature to pout and go home when things aren’t going the way you hoped.
Our guys definitely felt it, and you don’t see that too often. I appreciate our students hanging in there with us and giving us something to play for.”
Linebacker Malik Charles saw the same thing from the field and said the energy kept growing fast.
“I saw three people at first. Then I put my helmet on, went on the field, came off, and it was a whole crowd - and they were loud from up there too,” Charles said.
“It was actually insane. I thought it was really cool.
A lot of people could have said it was hot and just went inside or left the game. I appreciate them flipping the narrative and being like, ‘We’re going to come here and support the guys.’
I love that.”
ESPN later named Oklahoma State’s Section 231 its Fans of the Week for Week 7.
The look spread well beyond Stillwater. The “Tarps Off” idea showed up at college football games at UCLA and Wisconsin, then rolled into Major League Baseball stadiums over the summer.
The St. Louis Cardinals even set aside an entire upper-right-field bleacher section for shirtless fans.
Back in Stillwater, though, the contrast is sharp. Boone Pickens Stadium was sold out for Saturday’s game against UCF.
The crowd was loud again. Oklahoma State is 4-1 and 2-0 in the Big 12, with a win over then-Number 6 Oregon.
What began as a strange solution to a bleak afternoon has turned into a viral memory Oklahoma State will carry with it.
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