Texas Fans Shocked By NIL Spending Report

As NIL spending reshapes college basketball landscapes, Kansas Jayhawks position themselves just shy of the elite spending echelon, highlighting intriguing dynamics for the promising season ahead.

Kansas basketball is sitting right on the edge of college hoops’ financial upper tier.

In a new CBS Sports report from Matt Norlander and Isaac Trotter, the average NIL cost of building a college basketball roster for 2026 across 79 Power Five programs and Gonzaga came in at $13.5 million. The Big 12 landed just below that at $12.7 million, which was fourth among the major conferences behind the SEC at $17.3 million, the Big East at $13.6 million and the Big Ten at $12.7 million.

CBS Sports split roster spending into seven tiers, and Kansas landed in Tier 2, the group for teams spending just under $20 million. Arkansas, Indiana and UConn were the other schools listed there.

But the Jayhawks are apparently close enough to the cutoff that one more step could push them into the top bracket. The report says that if Trey Kaufman-Renn, Tre White and Melvin Council Jr. are eligible for the full season, Kansas could climb into Tier 1 before long.

As the CBS write-up put it: “If Kansas is able to roster Trey Kaufman-Renn AND the Jayhawks get Tre White and Melvin Council Jr. eligible for the entire season, our information suggests KU would hit $20 million later this season, but as of this story's publication, the Jayhawks are an eyelash away and literally as close to Tier 1 as possible. (Kansas also boasts the most expensive freshman in college basketball, No. 1 prospect Tyran Stokes).”

That price tag tracks with the kind of roster Kansas appears to be assembling. Outside of Stokes, the Jayhawks don’t look like a team loaded with likely future NBA names, and the transfers they added were not ranked inside the top 50 in 247Sports’ 2026 transfer player rankings.

Even so, the overall makeup points to a roster that could be among the deepest in college basketball this season. Depth, though, comes with a cost - and Kansas is clearly paying up.

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