The biggest reveal from Oklahoma on Tuesday was that there really wasn’t a reveal at all - just a cryptic social media post that sent Sooners fans digging for answers.
OU Athletics dropped a vague image on Facebook and X, and it immediately set off the usual round of guessing. Some thought it might be a new jersey patch sponsor.
Others wondered if a fresh uniform was about to be unveiled. But the strongest read on the post points to something much louder: a Noah Kahan concert at Gaylord Family - Oklahoma Memorial Stadium next summer.
There hasn’t been any official announcement yet, but the clue trail is hard to ignore. Similar posts have popped up from other stadium accounts around the country, and they appear tied to a tour rollout that is expected to become official Thursday morning.
Kahan, best known for his Grammy-nominated hit "Stick Season," has been linked to a countdown on Mastercard’s Noah Kahan website. That clock is set to reach zero at 9 a.m. CT on Thursday, when the tour announcement should clarify whether OU is on the schedule.
The site also includes a tab labeled "Noah Kahan Presents The Last Of The Bugs Tour," which explains why a butterfly photo from OU set off so many alarms. Beneath that title is a lineup of 17 flying insects with blanks underneath them, presumably placeholders for future tour dates and cities. The insect in OU’s post lines up with the sixth one on that list.
The Sooners weren’t the only ones to post something similar on Tuesday. Georgia did too, and it used a different butterfly at the same exact time - 11 a.m.
CT. That’s why the buzz around OU appears to be part of a broader rollout involving multiple major football stadium accounts, not just Norman.
If the guess proves right, it would put another major concert at Memorial Stadium. The venue has already hosted big events, and it remains the biggest concert space in the state for a headliner like Kahan.
OU had Luke Combs on Owen Field just this past summer, with Dierks Bentley, Ty Myers, Jake Worthington, and Thelma & James also performing. The night included some cameo help from the football program, too.
Memorial Stadium has also been home to the Oklahoma Twister Relief Concert, which raised money after the tornadoes in Moore in 2013. That lineup featured Toby Keith, Garth Brooks, Willie Nelson, and Sammy Hagar.
With universities looking for every possible way to make money, Oklahoma has an obvious asset right in front of it. Using Memorial Stadium for concerts gives the Sooners another revenue stream, and if this Kahan guess is right, back-to-back summers of big shows in Norman could turn into something annual.
In Other News...
Oklahoma Finally Has Some Bowl Momentum After A Much Needed Road Win
For a team trying to steady itself in the middle of an SEC stretch, Oklahomas win at Mississippi State offered more than just a number in the standings. The Sooners left Starkville with a 4-3 record and a 2-2 mark in league play, and they did it with a cleaner, more balanced performance than they have consistently shown this season. John Mateer completed 76 percent of his passes for 283 yards and two touchdowns, while the ground game added 184 yards on 41 carries to help control the pace.
Adepoju Adebawore also kept flashing the kind of pass-rush presence Oklahoma has been leaning on. He finished with 1.5 sacks, another strong showing for a defense that needed one on the road. A win like this does not solve everything, but it does give the Sooners something they have been lacking lately: a little momentum, and a clearer path as the season heads deeper into conference play. [Read more 🡒]
Oklahoma Faces A Real Test Up Front In Norman
South Carolina is bringing real momentum into Norman, and that alone makes this matchup worth a closer look for Oklahoma. The Gamecocks have stacked consecutive wins over ranked Florida and Tennessee, while the Sooners are trying to follow their recent victory over Mississippi State with something they have not managed yet this season: back-to-back wins. With both teams looking to keep moving in the right direction, the line play figures to be central to everything that happens Saturday.
For Oklahoma, the immediate concern is up front, where the Sooners are still sorting through an offensive line situation that will be under the microscope against one of the SECs most disruptive young defenders. South Carolina coaches pointed to edge rusher Dylan Stewart as a player who can change the tone of a game, and Oklahomas staff knows that kind of pressure can decide whether a rhythm offense ever gets settled. In a game with momentum on the line for both sides, that front-five battle may end up defining the afternoon. [Read more 🡒]
Porter Mosers Most Talented OU Team Already Has A Big Concern
With Oklahomas season opener against East Texas A&M approaching, the Sooners used local media day to sort through the state of a roster Porter Moser believes has real upside. The most notable update centered on Tae Davis, who is back with the team after being away, giving Oklahoma another familiar name in the mix as the coach continues to piece together what this group will look like once the games start counting.
Moser also addressed the rest of the roster, touching on injuries, transfers and other availability questions that remain part of the preseason picture. Even with those moving parts, his tone was upbeat about the talent on hand, which makes the lingering uncertainty around Davis even more notable for a team that wants to turn promise into something more concrete this winter. [Read more 🡒]