Ohio State's football program is flexing its muscles in the world of Name, Image, and Likeness (NIL) deals, leveraging support from some deep-pocketed donors. While the football team is the primary beneficiary, the men's and women's basketball programs are also reaping some rewards.
In today’s college football landscape, NIL is a game-changer. Indiana's recent national championship win is a testament to how effectively managing NIL resources can propel a team to the top. Ohio State is keenly aware of this and is working to maximize their position within the current framework.
However, Ohio State president Ted Carter has voiced concerns about the sustainability of the current NIL system. In a candid discussion with Dom Tiberi from 10TV in Columbus, Carter expressed his apprehensions.
"I am worried. I'll just say right up front, I'm not trying to make a headline; it's not sustainable," Carter remarked.
He pointed to the rapid evolution of the system since the House vs. NCAA case, suggesting that without changes, the trajectory isn't viable for the next few years.
Carter's concerns resonate with many leaders in collegiate sports who are calling for reforms. He advocates for an uncapped NIL, arguing that restrictions only encourage rule-breaking.
“When you restrict money, you cause people to do things against the rules,” Carter noted.
While Carter hasn't laid out specific solutions, his dissatisfaction with the current state of collegiate athletics is evident. Meanwhile, the Buckeyes remain focused on navigating and thriving within the existing system.