The College Football Playoff has officially hit its stride-and if you’ve been watching, you know exactly what that means. The on-campus playoff games have brought new life to the postseason, with electric atmospheres, packed stadiums, and high-stakes football that actually feels like it matters. More teams are in the hunt deep into the season, fewer players are sitting out, and the energy around college football in December and January is as strong as it’s ever been.
And when it comes to the CFP National Championship weekend, the buzz doesn’t stop at the field. The title game has taken on a full-blown event status-think of it as a college football version of the Super Bowl, with concerts, fan experiences, and a celebration that stretches well beyond kickoff. This year’s festivities are no exception.
The College Football Playoff announced that international music icon Pitbull-yes, Mr. Worldwide himself-will headline the pregame celebration for the 2026 CFP National Championship.
The event is set for Monday, January 19, outside Hard Rock Stadium in Miami, running from 11 a.m. to 6 p.m. ET.
Expect more than just music. Fans will be treated to interactive games, sponsor activations, concessions, and performances from both teams’ marching bands throughout the day.
It’s all part of the CFP’s effort to create a full-day experience that brings fans together well before the opening kickoff. And it’s not just Pitbull bringing the energy-Latina country artist Kat Luna, a rising star in the genre, will also perform, adding another layer to the entertainment lineup.
Beyond the stage, Pitbull will also be involved in several charitable events and merchandise initiatives throughout championship weekend in Miami, making his presence felt both on and off the field.
This kind of atmosphere is exactly what the expanded playoff was meant to deliver-more meaningful games, more engaged fanbases, and a championship experience that feels like a true culmination of the season. With the stakes higher than ever and the spotlight shining bright, the College Football Playoff is turning into more than just a postseason-it’s becoming a celebration of the sport itself.