A’s Unveil 2026 Promotions Calendar: Bobbleheads, Fireworks, and a Nod to Sacramento
The Oakland Athletics are gearing up for year two of their temporary stay in Sacramento, and while the long-term goal remains a shiny new ballpark in Las Vegas, the focus right now is on making the most of their time at Sutter Health Park. That starts with giving fans a reason to show up - and the 2026 promotional calendar is loaded with exactly that.
From bobbleheads to fireworks, gold jerseys to Grogu, the A’s are leaning into the fan experience this season. And for a franchise in transition, building those connections matters more than ever.
A Grand Opening - With Fireworks
Circle April 3rd on your calendar. That’s Opening Day at Sutter Health Park, and the A’s are kicking things off in style. Fans in attendance for the matchup against the Houston Astros will get a magnet schedule to start the season - a classic staple - and stick around after the final out for a postgame fireworks show.
But the giveaways don’t stop there. The A’s are rolling out Sacramento gold jerseys for game two of the series, followed by a glove giveaway to cap off the three-game set. It’s a strong opening salvo that combines the traditional with the local, and signals that the team is embracing its temporary home in the state capital more than ever before.
Bobblehead Season Is Back - And Stacked
If you're a collector, this is your year. The A’s are going all-in on bobblehead giveaways, starting with a big one: reigning AL Rookie of the Year Nick Kurtz gets his own figurine on April 17, when the White Sox come to town.
It’s rare to see a player earn bobblehead honors this early in his career, but Kurtz isn’t your average rookie. His breakout season has already made him a central figure in the A’s future - and a fan favorite.
Can’t make it to that game? No worries - there are more bobbleheads on the way.
Jacob Wilson gets his moment on June 20, catcher Shea Langeliers follows on August 15, and manager Mark Kotsay rounds out the set on August 28. Each one highlights a different pillar of this A’s roster and leadership group, offering fans a tangible connection to the team’s core.
A Sacramento Twist
The A’s aren’t just passing through Sacramento - at least not when it comes to promotions. Two giveaways in particular show a clear effort to connect with the local fan base.
First, there’s the Star Wars Grogu giveaway on March 12 - always a hit with families and collectors alike. But the more localized touch comes on August 2, when fans will receive a buildable Tower Bridge, a nod to one of Sacramento’s most iconic landmarks.
Pair that with the Sacramento-themed jerseys earlier in the season, and it’s clear: the A’s are leaning into their current home, not just waiting out the clock until Vegas.
Building Momentum, One Giveaway at a Time
Promotions aren’t just about free stuff - they’re about building energy, creating memories, and giving fans a reason to come out to the ballpark. For a team in flux, that’s no small thing. Whether it’s fireworks on Opening Night, a bobblehead of the next franchise cornerstone, or a bridge that ties the team to its temporary city, the A’s are putting in the work to make 2026 a season worth showing up for.
And if the team on the field can match the creativity off it? Well, Sacramento might just become more than a pit stop - it could be a proving ground.