Notre Dame’s media week in Manhattan had the feel of a program making its case in real time. Marcus Freeman and CJ Carr were everywhere, from the New York Stock Exchange to a run of national TV hits, and the message stayed consistent: last year’s College Football Playoff miss is not being brushed aside. It’s being used.
The week began on July 16 with Freeman ringing the closing bell at the New York Stock Exchange, a familiar Notre Dame tradition that dates back to a similar moment under Brian Kelly. It was a polished way to kick off the unofficial start of college football season, but it also fit the larger purpose of the trip: put the Irish in front of a national audience and make the program’s 2026 intentions impossible to miss.
That theme carried straight into ESPN’s Get Up!, where Freeman and Carr opened their media tour. Freeman described the playoff snub as fuel, not a weight, while Carr introduced the “leave no doubt” line that has become a central part of Notre Dame’s mindset for the fall. Both also pointed to the Lambeau Field game against Wisconsin as one of the biggest dates on the schedule.
Freeman’s appearance on Good Morning Football shifted to a few different talking points, including the Shamrock Series uniforms, which are a nod to the Acme Packers. He also spoke about Carr’s growth as he heads into his first full season as the starter. Freeman highlighted the recruiting class, noting that it includes four five-star commitments, and when the conversation turned to NFL speculation, he said plainly that he is happy where he is.
On First Take, Freeman stayed locked on the expectations surrounding the Irish. His message was simple: avoid the early-season mistakes that have hurt Notre Dame before, and treat independence as a strength rather than a scheduling problem. He also voiced support for further playoff expansion.
Carr’s first conversation with Rich Eisen centered on the 2025 playoff snub and how it has sharpened Notre Dame’s “leave no doubt” approach. Even with early Heisman buzz circling him, Carr kept bringing the discussion back to the team. He also talked about what he picked up while working with NFL quarterbacks at the Manning Passing Academy.
In a second segment with Eisen, Carr explained why Freeman connects so well with the locker room. He pointed to Freeman’s authenticity, his willingness to own mistakes, and the competitiveness that runs through the roster. In Carr’s view, those are the traits that make players want to follow him.
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Carrs appearance on The Rich Eisen Show was the one that will linger for Notre Dame fans, because it put the freshman quarterback in the middle of the kind of recruiting conversation that always follows a high-profile arrival. Freeman and Carr also spent part of the day on Get Up talking about the disappointment of missing the 2025 College Football Playoff and what this fall needs to look like, while Bowen and Shuler added a lighter touch by meeting fans in Times Square and leaning into the kind of public-facing moment that comes with a trip like this. [Read more 🡒]