CHAPEL HILL - Bill Belichick isn’t pretending college football’s new money era looks anything like the NFL.
At his weekly press conference Monday at the Kenan Football Center, the Carolina coach laid out why the revenue-sharing setup in college football has turned player negotiations into a far messier process than the one he knew for decades in the pros. His point was simple: the system is still being built, and everybody involved is trying to figure it out at the same time.
Belichick drew a line back to an earlier stretch of his NFL career, when rookie contracts were not yet controlled by a wage scale. In that environment, he said, first-year players could wind up making more than veterans.
“The rookies got a lot more money in a lot of cases than the veterans did,” Belichick said Monday during his weekly press conference at the Kenan Football Center. He pointed to Cam Newton’s 2011 draft class as the first under the NFL’s new rookie wage system.
Now, he said, college football has its own version of that uncertainty, only with more moving parts. Revenue sharing is part of it, but not the whole picture. Other payments can exist too, though they have to be tied to marketing.
“It’s not as simple as, ‘OK, we’re just going to pay you X, and that’s the end of it,’ ” he said. “How do you get the money?
What do you have to do? What comes from the rev share?
How much is marketing? How much is incentives?”
The biggest contrast, in Belichick’s view, is transparency. In the NFL, contracts sit inside a collective bargaining agreement, with certified agents and a centralized salary system. College football doesn’t have that kind of shared information, and that makes everything harder to sort through.
“You know exactly what that team paid that player for every single thing for their offseason participation, for their number of catches, for X amount of play time, and so forth and so on,” Belichick said of the NFL. “We just don’t have that here.”
That lack of clarity, he said, leaves both sides guessing. A player’s camp can point to what a teammate or rival is supposedly making, but there usually isn’t a dependable way to verify it.
“Those negotiations are a little tougher because the information is, I would say, more scarce,” Belichick said.
He also said the rules can be confusing for the people handling the player side of the table. In the NFL, that sort of confusion would be unusual. In college football, with NCAA rules, revenue-sharing rules and marketing rules all in play, agents can ask for things that simply aren’t permitted.
“You wouldn’t have that in the NFL because the NFL agents would know,” Belichick said.
Belichick stressed that the current setup is still young. Everyone is learning on the fly, including agents and players.
“There’s not a lot of history of the way that the system is now,” Belichick said. “It’s only a couple years’ worth.”
He also acknowledged that the framework could shift again. The Protect College Sports Act passed the Senate in September and is awaiting House action, but for now, he said, he’s operating under the rules already in place.
“Now it looks like there’s other legislation that may or may not modify that,” he said. “We’ll worry about that later. But in the meantime, you work on the set of guidelines you have, just like we did in the NFL when the rookie wage scale was, let’s say, unlimited, and when it wasn’t.”
Inside the program, Belichick said the key is to build a plan and adjust when reality forces the issue.
“The idea is to have a plan on how you want to do things, and then if you deviate from that plan and say, ‘We’re going to pay more for this guy than we budgeted,’ then you pay less for somebody else, or you raise more money, or you figure out a way to pay him,” Belichick said.
He said the process has become smoother because of the way the staff and program leadership have worked together, including the head coach, general manager, coaching staff, athletics director, donors and others. The difference from last year, when the roster was still coming together, is obvious to him.
“The more that we’ve worked together on that, the more that everything has aligned and become in sync,” Belichick said.
He stopped short of ranking one system over the other.
“I wouldn’t say it’s better, worse, more complicated, less complicated,” Belichick said. “It’s just different.”
In Other News...
UNC Just Landed An In-State QB Fans Will Be Watching Closely
North Carolina got an early jump on its 2028 class with the commitment of four-star quarterback Levi Kerr, a highly regarded in-state prospect from Marvin Ridge High School. The 6-foot-5, 200-pound signal-caller becomes the first player to join the Tar Heels next wave of recruits, giving the program an early foundation at the most important position on the field.
Kerr had drawn interest from multiple major programs, but UNC made a strong enough impression during two visits to land his pledge. For a staff trying to build momentum on the trail, securing one of the top quarterbacks in his class this early is a notable start, even if the bigger question now is how the Tar Heels keep building around him. [Read more 🡒]
UNCs Offense Showed Up Against No. 1 But One Problem Loomed
For a team that needed its offense to answer a heavyweight, North Carolina got exactly that in a 38-35 loss to No. 1 Miami. Jelani Thurman and Billy Edwards, Jr. helped keep the Tar Heels in striking distance, and Bobby Petrinos offensive plan gave UNC enough rhythm and punch to make the game feel winnable deep into the night.
The problem was on the other side of the ball, where Miami kept finding the answers when it mattered most. The Hurricanes turned key third- and fourth-down chances into the kind of drives that separate a close game from a comeback, leaving North Carolina with more proof that its offense can travel against elite competition, but also a reminder that the defense still has to hold up its end. [Read more 🡒]
Belichick Just Pulled UNC Deeper Into An Off-Field Distraction
Bill Belichicks first days around North Carolina have already drawn plenty of attention, and not all of it has been about football. During a recent press interaction, Belichick declined to answer questions about his personal relationship with Jordon Hudson, instead stressing that he would keep private matters private. The exchange came as the Tar Heels continue to navigate the spotlight that follows any Belichick-related storyline.
TMZ reported that Belichick and Hudson ended their relationship late last year, but a WRAL journalist noted there is little evidence of a breakup and that Hudson remains involved with the North Carolina football program. For a team trying to settle into a new era, the uncertainty only adds another layer to an already closely watched situation, even as Belichick tries to steer the focus back where he wants it. [Read more 🡒]