Frank Thomas Sues Former Team Over Controversial Name Use

Hall of Famer Frank Thomas takes legal action against the Chicago White Sox, sparking a high-stakes debate over player identity rights in sports merchandise.

Frank Thomas Takes Legal Swing at White Sox Over Jersey Dispute

Chicago, IL - The baseball world is buzzing as Hall of Famer Frank Thomas takes legal action against his former team, the Chicago White Sox, alongside Nike and Fanatics. The lawsuit, filed on March 19, 2026, in Cook County Circuit Court, accuses the parties of using Thomas' name and jersey number on merchandise without his consent or compensation.

A Legacy Under Scrutiny

Thomas, a titan of the game and a staple on the South Side for 16 of his 19 MLB seasons, is no stranger to accolades. With two American League MVP awards and five All-Star appearances, he was immortalized in the National Baseball Hall of Fame in 2014. The White Sox retired his iconic No. 35 in 2010, marking his indelible impact on the franchise.

Known as "The Big Hurt," Thomas has always maintained a tight grip on his commercial identity. This lawsuit underscores his claim that the White Sox disregarded that control.

The Jersey Controversy

At the heart of the legal battle are the White Sox "City Connect 2.0" jerseys. Released in April 2025, these red-and-black uniforms pay tribute to Chicago sports culture, drawing inspiration from the Bulls. The jerseys, featuring Thomas' No. 35 and name, quickly became fan favorites.

Thomas contends that while these jerseys generated significant profits, he received no financial gain. The lawsuit details his economic losses and diminished control over his brand.

The Legal Playbook

The lawsuit argues that the White Sox and their partners benefited unjustly, violating principles of fairness and equity. Represented by Corboy & Demetrio, Thomas’ legal team cites the Illinois Right to Publicity Act, emphasizing the illegality of profiting from an individual's identity without permission.

The suit demands over $50,000 in damages, attorney fees, and punitive measures, along with a jury trial.

A Fractured Relationship

This legal move comes amid tension between Thomas and the White Sox. Earlier this year, during Black History Month, the team omitted Thomas from a celebratory graphic, sparking his public outcry on social media and highlighting ongoing friction.

Retailers and Repercussions

The lawsuit names several major retailers, including Nike, Fanatics, and various department stores, as potentially holding crucial information. Despite the ongoing legal proceedings, the jerseys remain available for purchase online.

While the White Sox, Nike, and Fanatics have refrained from commenting, the situation raises important questions about player rights post-retirement.

Implications for Player Rights

Thomas' case shines a light on the broader issue of retired players' rights over their identities in merchandise. With his commercial likeness still highly valuable, the outcome of this lawsuit could set significant precedents for how former players protect their legacies.

As Thomas battles to preserve the worth of his storied career, all eyes are on the Cook County jury to see how this pivotal case unfolds.