The Seattle Seahawks’ record-setting sale has put a new spotlight on just how high NFL franchise values have climbed - and what that might mean for the New York Giants.
Seattle was sold this week for $9.612 billion, the biggest price ever paid for an NFL team and the second-highest figure for any American sports franchise, behind only the Los Angeles Lakers’ $10 billion sale last year. It also marked the first NFL team sale since the Washington Commanders changed hands for $6.05 billion in 2023. Before that, the Denver Broncos were sold for $4.65 billion in 2022.
The numbers keep moving up. Forbes valued the Seahawks at $6.7 billion in 2025, which placed them 14th among the league’s 32 teams. That was already a 23 percent increase from their 2024 valuation of $5.59 billion.
At the top of the NFL’s 2025 valuation list were the Dallas Cowboys at $13 billion, the Los Angeles Rams at $10.5 billion and the Giants at $10.1 billion. New York’s value has surged in recent years, too. Forbes pegged the Giants at $7.65 billion in 2024 before pushing them up 38 percent to $10.1 billion in 2025.
So where does that leave them now, after Seattle’s deal?
Using the Seahawks’ sale as a guide, the Giants would be worth at least $13.1 billion. Seattle fetched roughly 30 percent more than its Forbes valuation from last year, and applying that kind of jump to New York’s $10.1 billion figure gets the Giants to that $13 billion range.
That kind of price tag makes the franchise feel close to untouchable. Any buyer would have to come from a very small group of ultra-wealthy suitors, and even that feels like a long shot.
Giants CEO John Mara, whose family owns 45 percent of the team, has said he will never give up control of the franchise his grandfather founded more than a century ago.
The Tisch family also owns 45 percent, though that stake is now held in a trust for heirs. Steve Tisch remains the team’s chairman and has no plans to step away from that role.
The final 10 percent belongs to Julia Koch and family, who bought the stake recently. That piece was valued at more than $1 billion last year, and it is a non-voting interest.
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