Fanatics Fest 2026 brought plenty of star power to the Javits Center in New York City from July 16 to July 19, 2026, but getting a photo with some of the biggest names in sports came with a hefty price tag.
Front Office Sports reported the going rates, and the numbers were enough to make plenty of fans do a double take. Jalen Brunson topped the list at $937, followed by Scottie Pippen at $665, Brett Favre at $474, Rob Gronkowski at $409, Randy Moss at $354, David Ortiz at $348, Karl-Anthony Towns at $338, Mike Tyson at $228, Anthony Volpe at $207, Olivia Dunne at $114 and Chad Ochocinco at $87.
The pricing formula wasn’t explained, and it’s not clear how those figures were set. It seems likely that Fanatics had a hand in it, not just the athletes themselves. Either way, the reaction from fans was immediate and brutal.
“Cost for a photo? That’s insane,” one fan can’t believe you have to fork out this much for a picture.
“This is the saddest s*** I think I’ve ever seen,” a fan kept it real.
“Why is anyone paying to take a photo? What am I missing?” one can’t understand why anyone would pay for a picture.
“Every single one of these is ridiculous. If you’re gonna charge, it should be a $100 ceiling, but it shouldn’t cost anywhere near that in the first place (but surprise surprise, Fanatics),” a fan believes there should have been a cap on prices.
“1k for a pic is f***ing insane and so stupid,” one fan thinks the price for a picture with Jalen Brunson is ridiculous.
Brunson’s number stands out even more given what he just did for the Knicks. He finished off New York’s 53-year title drought in 2026 and was named Finals MVP after leading the Knicks past the San Antonio Spurs in five games in the NBA Finals.
That kind of run can change a player’s value in a hurry, and Brunson’s status as the king of New York may have played into the price. Karl-Anthony Towns, his co-star, was listed at $338, and Front Office Sports said it would cost $2,319 total to get a picture with every Knicks player from that championship team who was at the convention.
Those Knicks prices included Mikal Bridges at $283, Mitchell Robinson at $169, Jose Alvarado at $169 and Landry Shamet at $142.
Even with all that championship buzz, some of the other numbers still raised eyebrows. Scottie Pippen at $665 looked especially steep, and Mike Tyson at $228 seemed low for a New York icon who carries plenty of local star power.
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