Frank Reich is officially the New York Jets’ new offensive coordinator, and while that headline alone will grab attention, the real intrigue lies in what it means for the players already in the building. Reich brings with him a clear offensive identity-one that prioritizes structure, balance, and, most importantly, opportunity for skill-position players who’ve been waiting for a system that actually plays to their strengths.
This hire isn’t just a coaching change-it’s a potential course correction for a Jets offense that’s struggled to find rhythm or identity in recent years. And for a few key players, Reich’s arrival could be the catalyst for a breakout or a much-needed resurgence.
Let’s dive into three Jets players whose stock just got a serious boost with Reich calling the shots.
WR Isaiah Williams: Slot Specialist in the Right System
Isaiah Williams has already earned his place on the Jets’ 2026 roster thanks to his standout work on special teams-so much so that he took home the Curtis Martin Team MVP award. But what didn’t get as much attention was the quiet but meaningful role he carved out on offense.
Williams logged 329 offensive snaps last season, catching 26 of 36 targets for 193 yards and converting 10 first downs. He also added three carries for 34 yards, picking up another first down in the process. Solid numbers for a player who wasn’t a focal point-but the real story is where those snaps came from.
Williams was the Jets’ go-to slot receiver in 2025, leading the team with 147 routes run out of the slot. His 66.8% slot rate wasn’t just the highest on the team-it made him the only receiver on the roster who ran more than half of his routes from inside. That’s not just a stat; it’s a signal.
Frank Reich’s offenses have consistently leaned on 11 personnel (1 RB, 1 TE, 3 WR), a formation that thrives on slot production. In his six seasons as a head coach, Reich has shown a clear preference for spreading the field with three wideouts and creating mismatches in the middle of the field.
That’s great news for Williams, who fits the mold of a true slot specialist-quick, reliable, and dangerous in space. While the Jets will undoubtedly explore upgrades at wide receiver, Williams’ unique skill set gives him a strong shot to maintain a role in an offense that will actually use him the way he’s built to be used.
He may not enter camp as a projected starter, but don’t be surprised if Williams becomes a steady presence in a scheme that’s finally aligned with his strengths.
RB Breece Hall: Finally, a Coach Who Might Feed Him Through the Air
Breece Hall has been one of the Jets’ most dynamic weapons since entering the league, but you wouldn’t always know it based on how he’s been used-especially in the passing game.
Despite flashing serious receiving chops as a rookie, Hall has been consistently underutilized as a pass catcher. Former offensive coordinator Nathaniel Hackett once admitted he didn’t expect Hall to be as productive through the air as he was. That’s not exactly the kind of quote you want to hear about your most explosive offensive weapon.
Things didn’t improve much under Tanner Engstrand. In 2025, Hall saw just 3.0 targets per game-a career low.
That’s despite the fact that the Jets were short on reliable receiving options after Garrett Wilson went down. Hall still managed to post an 10.9% target share, which ranked 11th among all running backs.
Even in a down year, he was top 12.
So what changes under Reich?
If history is any indication-quite a bit.
From 2018 to 2022, Reich’s Colts running backs averaged 117 targets and 663 receiving yards per season. Those are unit numbers, but Hall is no ordinary back. He’s a bell-cow with the ability to dominate touches, especially in a backfield without a clear second option.
A 100-target season? It’s not out of the question in a Reich-led offense. And for Hall, who’s approaching free agency, that kind of usage could be a game-changer.
The Jets have a decision to make-franchise tag, extension, or let him walk. Hall, meanwhile, has to decide whether New York is the place where he can reach his full potential. Reich’s track record with running backs in the passing game could be the bridge that brings the two sides together.
TE Mason Taylor: Red Zone Potential Just Got Real
If the Jets are indeed shifting toward a heavy dose of 11 personnel under Reich, that’s a mixed bag for the tight end room-but a clear win for Mason Taylor.
More 11 personnel means fewer two-tight end sets, which could cut into Jeremy Ruckert’s snap count. But for Taylor, it opens the door to becoming the guy at the position-a featured tight end in a system that has a history of feeding its top target in the red zone.
Let’s go back to 2018, Reich’s first year in Indianapolis. Colts tight ends caught a jaw-dropping 20 touchdown passes that season. Eric Ebron led the way with 13, turning into a red zone monster under Reich’s guidance.
That kind of production wasn’t a one-off fluke. Over Reich’s five seasons with the Colts, tight ends accounted for 37.2% of the team’s touchdown receptions.
That’s well above the 2025 league average of 28.5%. Even after Andrew Luck’s retirement, Reich’s offenses continued to feature tight ends prominently in scoring situations.
Taylor, a promising young tight end out of LSU, showed flashes in his rookie year. He led all rookie tight ends with 11 contested catches-a number that speaks to his ability to win in traffic. But he found the end zone just once, a reflection more of the Jets’ offensive struggles than his own ability.
If Reich can bring even a fraction of that tight end-friendly red zone approach to New York, Taylor could be in for a breakout year. He’s got the tools. Now, he might finally have the system.
Final Thoughts
Frank Reich’s arrival in New York isn’t just a philosophical shift-it’s a practical one. His offensive tendencies signal real opportunity for players like Isaiah Williams, Breece Hall, and Mason Taylor, who’ve all shown flashes of potential but haven’t had the right system to fully unlock it.
Now, they might. And if Reich can tap into what makes each of them unique, the Jets offense could finally start trending in the right direction.