The New York Islanders are putting their next third jersey in the hands of the fans.
On Tuesday, the team announced an eight-design bracket that will decide the club’s future look, turning the process into a first-of-its-kind event in the NHL. It’s the first time a team has asked fans to choose what it wears on the ice.
The response was massive from the start. The Islanders received 80,490 submissions for jersey concepts before a committee made up of players and hockey operations staff trimmed the field to eight finalists.
A few themes keep popping up in the bracket. Several of the designs nod to earlier chapters of Islanders history, and the matchups are split evenly between two lighthouse-logo jerseys, two fisherman-logo jerseys, two with the NY logo and two wordmark styles built around ISLES and Islanders across the front.
Kelly Cheeseman, the Islanders’ president of business operations and UBS Arena, said the fan turnout made a clear impression.
“Islanders fans have once again blown us away with their incredible creativity and the sheer volume of participation,” said Kelly Cheeseman, president of business operations for the Islanders and UBS Arena.
“Both the passion of our fans and their overwhelming support throughout this contest have been extraordinary. From over 80,000 submissions down to our final bracket of eight, every step of this journey proves just how deeply invested Isles Nation is in the identity of this franchise.”
Cheeseman also told the New York Post that he “would love to see an orange,” calling it a strong fit for the brand. He added that cream and white jerseys were eliminated because they would have been too difficult to use on home ice.
The vote itself will unfold in stages. Round one runs from Aug. 12 to Aug. 14, followed by the second round from Aug. 15 to Aug.
- The final round is set for Aug. 18 to Aug.
The winning design won’t show up until the 2027-28 season. The Islanders said the selected jersey won’t be ready for 2026-27, and once the winner is chosen, the team will begin building out the rest of the uniform - socks, pants, gloves and helmets - for that 2027-28 debut.
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