The New Jersey Devils and NJM Insurance Group are linking up in a multi-year partnership that makes NJM an Official Partner of both the Devils and Prudential Center.
The deal also extends NJM’s relationship with Harris Blitzer Sports & Entertainment, building on its long-running partnership with the Philadelphia 76ers. NJM, which is based in the Mid-Atlantic region, is now stepping deeper into the Devils’ world with a fan-facing program built around one simple idea: helping supporters deal with the chaos of jersey changes.
That program is called “New Jersey, New Jersey,” and it’s exclusive to Devils Black and Red Members. If a qualifying trade or number change affects a member’s jersey, NJM will help with the update.
Season ticket members will get a $100 credit toward a replacement jersey at the Devils Den Team Store, and members who own the affected player’s jersey can use the benefit during a designated redemption window. The Devils said eligible players, redemption periods and other details will be announced later.
“For more than a century, NJM has been proud to call New Jersey home and to serve the people and communities that make this state special,” said Carol Voorhees, president and CEO of NJM Insurance Group. “Partnering with the Devils creates a natural connection between two organizations deeply invested in the Garden State. Through ‘New Jersey, New Jersey,’ we’ll be there for fans when the unexpected happens, just as we are for our policyholders.”
The partnership also puts NJM on the front end of the Devils’ content game. It will be the presenting partner of the team’s post-win locker room speeches social series, along with a new player-focused series built around co-branded, competition-style content. The idea is to mix New Jersey pride, player personality and fan entertainment into a lighter, more playful package.
“We’re proud to welcome NJM Insurance as an Official Partner of the New Jersey Devils and Prudential Center,” said Owen Morin, Chief Revenue Officer, Partnerships, HBSE. “NJM is a trusted New Jersey institution that shares our commitment to serving this state and its communities. The ‘New Jersey, New Jersey’ program is a creative, fan-first benefit that will provide even more value to our Black and Red Members.”
The two sides are leaning into their shared roots in the state. NJM was founded in New Jersey in 1913 and has served residents and businesses for more than a century. The Devils, meanwhile, are the state’s only major professional sports franchise with New Jersey in the name and have represented the Garden State since 1982.
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