With Super Bowl LX just days away, fans are flooding into Santa Clara with excitement-and a fair bit of frustration. While the New England Patriots and Seattle Seahawks prepare to square off at Levi’s Stadium for football’s biggest prize, many Patriots fans are sounding off about something off the field: the lackluster selection of team merchandise.
As Super Bowl week ramps up, you'd expect the NFL Shop and surrounding retailers to be stocked with fresh gear, ready to meet the moment. But according to a viral post making the rounds on social media, what’s actually available has left a lot to be desired. The fan who posted the video walked through the current Patriots merch on display-hats, hoodies, t-shirts, and jerseys-but the reaction was far from celebratory.
The main issue? A limited selection of designs and styles that many fans are calling uninspired.
One item that drew particular ire was a black jersey featuring rookie quarterback Drake Maye’s name on the back-something fans quickly pointed out is not what the Patriots will be wearing on Sunday night. In fact, the official white jersey the team is set to wear in Super Bowl LX wasn’t even available in-store or on the NFL’s online shop.
That white jersey, complete with the "Super Bowl LX" and "USA 250" patches, is available on the Patriots’ official team store-but only without the commemorative patch, and it’ll cost you $180.
The backlash didn’t take long to surface online. One fan on X didn’t hold back: “That is all 100% garbage.
@Fanatics has RUINED all aspects of sports merchandise, but especially the clothing.” Another simply called the offerings “disgraceful,” while others zeroed in on specific items like the black Super Bowl LX cap, which one fan dubbed “quite possibly the worst hat ever created.”
Others were more focused on what wasn’t available. “Is there no white jersey with the Super Bowl patch like the Pats will actually wear??”
one user asked, clearly baffled. Another shared their on-the-ground experience: “I’ve been to 3 Lids, 2 Fanatics, and the stadium-not a single jersey for sale.
Authentic or replica. Just cheap off-color ones with no stripes.”
The criticism didn’t stop at availability. Pricing and quality were also under fire.
Some fans felt the merchandise was overpriced for what they described as underwhelming quality. “It also looks to be expensive and of very poor quality.
Especially the jerseys,” one fan wrote. Another added, “This is so bad.
Jerseys look horrible and not even what the team is going to wear.”
It’s a frustrating moment for Patriots fans, especially considering the significance of the occasion. This is a team returning to the Super Bowl stage, and the fanbase wants to represent with pride. But when the official jersey isn’t readily available and the alternatives don’t come close to matching what the players will wear under the lights, it’s easy to understand the disappointment.
The Patriots are set to take the field in an all-white uniform-historically a good omen, with 16 of the last 20 Super Bowl champions wearing white. The look is clean and classic, featuring both the Super Bowl LX and USA 250 patches. But even that hasn’t united the fanbase, with opinions split over the design since its unveiling last week.
In the end, fans want more than just a product-they want a piece of the moment. And right now, it seems like many Patriots supporters feel they’re being left out of the experience. Whether the NFL and its retail partners can respond in time remains to be seen, but one thing’s for sure: if the Patriots lift the Lombardi on Sunday night, fans will still find a way to celebrate-jersey or no jersey.