The Dallas Cowboys are gearing up to keep their high-powered offense intact for the 2026 season, with George Pickens set to remain a key piece. Instead of letting him test free agency, the Cowboys are placing the franchise tag on the star wide receiver, ensuring he stays in Dallas for another year. This move, reported by Yahoo Sports' Jori Epstein, highlights the team's commitment to maintaining their offensive prowess.
Pickens, who joined the Cowboys from the Pittsburgh Steelers in the 2025 offseason, had a standout year that solidified his role as a dynamic playmaker. Teaming up with CeeDee Lamb, he added a new dimension to an already formidable offense, which performed at a playoff-caliber level despite some defensive struggles.
By opting for the franchise tag, the Cowboys avoid the risk of a bidding war and ensure Pickens remains part of their plans for 2026. This decision also offers flexibility, allowing them to negotiate a long-term extension without the pressure of him signing elsewhere. Given the team's recent history with contract negotiations, like the Micah Parsons situation, this approach helps maintain stability.
The franchise tag for wide receivers this offseason is projected at $28.8 million, a significant investment but one the Cowboys are willing to make. While this cap hit would be substantial, Dallas has room to negotiate an extension that could adjust these figures. With the Cowboys already leading the league in total cap allocations, managing Pickens' contract will require some financial maneuvering.
Pickens is poised to seek a lucrative extension, potentially earning him at least $30 million per season. This would place him among the NFL's elite receivers, following in the footsteps of stars like Ja'Marr Chase and Justin Jefferson.
Recent deals, such as D.K. Metcalf's and Garrett Wilson's, set a precedent for what Pickens might expect in terms of contract structure and value.
The Cowboys and Pickens have until July 15 to finalize an extension. If they can't reach an agreement by then, Pickens will play under the franchise tag salary for the 2026 season and could become a free agent the following year.
Despite some speculation about a potential trade, it seems the Cowboys are committed to keeping Pickens for the long haul. Team COO Stephen Jones has expressed confidence in retaining Pickens, emphasizing the mutual desire to continue the partnership.
For now, all signs point to Pickens remaining a vital part of the Cowboys' offensive strategy, working alongside Lamb to keep Dallas' attack among the league's best.