Mizzou Athletics is rolling out a new digital setup built around a redesigned website, an upgraded mobile app and a new fan identity system called Mizzou ID, powered by WMT Fan ID.
The move is part of a partnership with WMT Digital and is aimed at creating a more connected experience across Missouri’s digital platforms. Mizzou says the new system ties together content, ticketing and fan identity so supporters can use one login across the department’s digital properties.
That single sign-on is the centerpiece of Mizzou ID. The idea is simple: instead of treating each visit like a fresh start, the system keeps a persistent first-party connection that helps Mizzou Athletics learn more about what fans want and shape future experiences around those interests.
“Our team has spent significant time focusing on the next evolution of the fan experience, including how fans engage digitally with their favorite teams,” Mizzou Executive Athletics Director/Chief Brand Officer Michael Schroeder said. “We’re proud to join forces with WMT as one of the first college athletics departments to adopt FanID, positioning Mizzou at the leading edge of a more personalized, data-driven, and seamless digital experience. We are looking forward to continuing to innovate and elevate how our fans connect with Mizzou Athletics.”
Mizzou says the new website and app also bring better storytelling and a more flexible digital base for the current college athletics landscape. The department described the experience as one designed to make it easier for fans to access tickets, follow teams and receive content tailored to their interests.
WMT Digital framed the launch as part of a broader shift in how athletic departments connect with fans.
“The future of fan engagement is built on connected experiences, and by becoming one of the first college athletics programs to launch WMT FanID, Missouri is setting a new standard for how athletic departments connect with their fans,” said Andrés Fócil, CEO and founder of WMT Digital. “When every interaction is tied to a single fan identity, institutions can better understand what their fans value and deliver more relevant, personalized experiences every step of the way.”
Fans can create a Mizzou ID by visiting mutigers.com or by downloading the Mizzou Athletics mobile app on the App Store or Google Play.
Mizzou Athletics says it supports nearly 500 student-athletes across 20 varsity programs in the Southeastern Conference. The department says its core values are Earn Trust & Respect, Live Our Will to Win, Dare to Demand Excellence and Believe Every Step Matters.
WMT Digital describes itself as a fan experience and intelligence technology company that works with sports, live events and entertainment organizations. Its platform connects ticketing, fan data and digital platforms, and it also includes AI-powered ticket pricing and distribution technology that adjusts inventory based on fan behavior, market trends and demand.
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