Missouri’s uniforms are getting a new corporate touch in 2026, and it won’t stop with football.
Mizzou announced Friday that it has landed a jersey patch sponsorship with Ambetter Health that will run across its football and Olympic sports teams in the 2026-27 seasons. The patch will be part of the school’s uniforms, marking another step in the SEC’s slow rollout into jersey sponsorships.
Ambetter Health is a health insurance company owned by Centene, which is based in Clayton, Missouri.
A photo posted on the Mizzou website shows where the patch will sit: between the neckline and the shoulder on the right side of the uniform. On the black jerseys, it appears in white script.
The NCAA allowed schools to start securing jersey patch sponsors in the 2026-27 athletics season, and Missouri is now among the first wave of SEC programs to move. Arkansas announced a deal with Tyson Foods, and LSU followed with Woodside Energy. More schools are expected to join in before the new season arrives.
Missouri did not release the financial terms of the agreement. The deal was arranged through Learfield, Missouri’s multimedia rights holder, rather than the athletic department itself.
The patch agreement does not include Mizzou’s men’s or women’s basketball teams, which are expected to pursue separate deals.
Big-money comparisons are already floating around college sports. Jersey patch deals for Ohio State and Notre Dame this coming season reportedly are worth $18 million and $17 million, though Missouri’s arrangement is likely far below that upper tier.
Friday’s announcement also came with more sponsorship news from athletic director Laird Veatch. Missouri said it has sold the naming rights to the new North End Zone premium club to EquipmentShare, while Multipli Credit Union will sponsor the South End Zone premium club.
The athletic department said it has “more than doubled sponsorship revenue” over the last three years, a stretch it says has produced “over 130% growth.”
“We have asked the major corporate brands in our great state to seize this opportunity to partner with us to continue elevating our university brand and state economy - and many of those brands are responding in record fashion,” Veatch said in the news release. “We are incredibly grateful to these partners, and to our Learfield colleagues at Mizzou Sports Properties, and proud of the momentum we’re building together.”
Missouri is also working to sell the naming rights to Memorial Stadium, though the school does not expect that deal to be finished before the 2026 season.
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