Eli Drinkwitz Took Missouris Border War Win To Another Level Online

Eli Drinkwitz savors Missouri's triumphant win over Kansas, showcasing the lively banter of a timeless rivalry propelled by both online and on-field triumphs.

Eli Drinkwitz didn’t just leave Lawrence with a win Saturday night. He left with a full postgame victory lap queued up on his phone.

Missouri beat Kansas 38-21 in the Border War, the last installment of the rivalry for the next five years, and Drinkwitz spent the night making sure everybody knew exactly how the result landed. After coaching the Tigers to back-to-back rivalry wins, he stepped in before any postgame tensions could spill over on the field, handled his press conference, and made it clear he was bothered by the Jayhawks’ pregame social media buildup. Then came the online response.

His first shot was aimed at a video of Kansas players punching a dummy dressed in a Missouri uniform.

“How’d that work out when we punched back,” Mizzou’s head coach wrote on X/Twitter, along with the hashtag “Winner’s Win.”

Drinkwitz wasn’t done there. He also replied to a Jack Settleman post - Settleman is the founder of Snapback Sports - that featured the “It Is That Deep” Kansas hype video, the one that drew attention before kickoff for its blunt Civil War references tied to the rivalry. That video played inside KU’s stadium before the game, and Drinkwitz used the moment to poke at the ending.

“Hey Jack!? How’d that hype video end!?”

Drinkwitz wrote on X. “Cause (I) didn’t see y’all take the goalpost!?

Was that supposed to happen??”

Settleman had posted before the game that KU fans were going to win and take the goalposts to nearby Potter Lake.

Drinkwitz tagged Settleman again in a third post, this time alongside NFL running back Melvin Gordon, and kept the joke rolling with another reference to the goalposts, adding “guess nobody (is) gonna help them.

He also got in one more post, replying to the official University of Kansas account after it wrote, “There's right and wrong. There's Kansas and Missouri.”

That was the full night: win the game, keep things from getting too heated, say his piece in the media, then head to X and let the rivalry do the rest.

Mizzou has now beaten Kansas in consecutive games since the rivalry returned last season. The two teams are not scheduled to play football again until 2031.

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