The Minnesota Twins have spent the last two seasons setting attendance lows at Target Field, and 2026 pushed the bar down again.
After finishing 2025 with a then-record low of 1,768,728 fans at Target Field, the Twins drew 1,733,203 in 2026, another franchise low for the ballpark and 35,525 fewer than the year before. The gap looks even starker next to 2023, when Minnesota drew 1,974,124 while winning the American League Central and ending its long postseason drought. Three years later, nearly a quarter-million fewer fans are walking through the gates.
There is one technical wrinkle in the number: the Twins played one of their 81 home dates at the Field of Dreams site in Dyersville, Iowa, leaving 80 games at Target Field. Those 80 home dates averaged 21,665 fans.
Even that figure needs some context, because MLB attendance counts are based on tickets distributed, not a literal headcount. By mid-September, Minnesota was averaging 21,137 in announced attendance, though Bring Me The Sports noted the figure seemed inflated compared with how many fans were actually in the park most nights.
Season-ticket holders who stayed home, along with unused distributed tickets, can still be included in the official total.
By September, the Twins were on track for their lowest non-COVID attendance since 2000, when they averaged 12,355 in a 69-93 season. The final average ticked up a bit from that point, but not enough to avoid another Target Field record low.
So yes, 2025 really was the low point at the time. Minnesota simply found a deeper one.
Twins' final announced attendance - aka tickets sold/given away - this season: 1,733,203
That is 35,525 fewer than last season and ranks 25th out of 30 teams.
It's the Twins' lowest announced attendance since 2000 at the Metrodome, with Tom Kelly managing and David Ortiz at DH.
- Aaron Gleeman (@AaronGleeman) September 27, 2026
The club did try to address the problem. In 2026, the Twins rolled out fan-friendly promotions such as $2 beers, snacks, and hot dogs on weekends, plus other events and incentives designed to make Target Field a more appealing stop. Some of those ideas landed, but not nearly enough to overcome the bigger issue.
After the season, owner Tom Pohlad said the Twins know improved on-field performance has to be part of the fix, and he said the organization would like to get back to roughly 2.5 million fans a year. Minnesota finished nearly 767,000 short of that target in 2026.
That is the hard truth behind attendance declines like this. Cheap concessions can help fill a few more seats on a given night, and a promotion can juice one game.
It does not bring hundreds of thousands of fans back over six months. Winning might.
The season-ticket erosion is the bigger alarm bell. Pohlad addressed that after the season, and it matters because season-ticket holders give a team a stable base across the schedule, while single-game buyers are far more dependent on weather, opponent, promotions, and how the team is playing. Once that base shrinks, rebuilding it is much harder than selling a few extra thousand seats on a Friday.
The timeline explains a lot. The Twins followed their 2023 playoff run with an 82-80 season in 2024 that ended in a painful September collapse.
They then went 70-92 in 2025. In 2026, Minnesota improved to 77-85 and spent parts of the season hanging around the Wild Card race, but still missed the postseason for a third straight year.
For fans who drifted away during that stretch, there was not much reason to come back.
Still, the attendance slide does not mean the fan base disappeared entirely. Pohlad said Twins.TV viewership rose about 12 to 15 percent in 2026, and the late-season arrivals of prospects Walker Jenkins, Kaelen Culpepper and Emmanuel Rodriguez gave fans something new to follow. That creates a split picture: fewer people buying tickets, more people watching on TV.
The on-field product is part of the story, but not the whole thing. Concerns about downtown Minneapolis and personal safety also come up often in fan discussions about going to Twins games, and it is impossible to measure exactly how much that has affected attendance. It is, however, clearly one reason some fans choose to stay home.
That leaves the Twins where they started: staring at another historic low and another offseason spent trying to reverse a slide that promotions alone could not stop. 2027 now carries the burden.
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