Anthony Edwards is keeping the knives out in adidas’ latest rollout, and this time the targets are some of the NBA’s biggest names.
With the adidas Anthony Edwards 3 set to launch, Edwards and adidas have introduced “Minnatlantasota,” an episodic sketch series that will release new installments on the 5th of each month during the season. The first episode doesn’t waste any time. Edwards goes after LeBron James, Jaylen Brown, Jalen Brunson, and even his new teammate LaMelo Ball, mixing sneaker promotion with straight-up trash talk.
The jokes start with James and Brown, as Edwards pokes fun at their hair while mocking James’ free-agent path and the pairing that sent him to the Philadelphia 76ers. Edwards said, “But we old school, so we ain't gonna play it safe,” before continuing, “Speaking of old school, you see where Big Dog ended up?
He was gonna join me in Minnesota, but I guess his knees couldn't handle cold weather. It's cool, though.
We know why he really made that decision.
Philly got some of the best barbers in the world. Between him and the old boy from Boston, they're gonna have a whole lot of enhancements going on in the locker room.
Okay. I'm just playing, y'all.
No pun intended.”
Ball, who had already crossed paths with Edwards in a sneaker rivalry - Ball is the face of PUMA Basketball - gets a warmer welcome in the ad, though Edwards still finds a way to jab him. The Minnesota guard said, “I'm excited about my new road, dog,” Edwards said.
“They brought my twin to the Twin Cities. We been working out together and doing all type of things.
But one thing we ain't doing is carpooling if he driving. I ain't riding with him, y'all.”
Brunson also gets pulled into the mix after winning an NBA Championship for the New York Knicks. Edwards offered what amounts to a backhanded salute: “Hey, hey, don't forget,” Edwards joked.
“Shout out to my boy for winning the chip, though. I ain't gonna lie.
I'm gonna be there soon, y'all. Just wait on.”
The ad then swings back to Brunson again as Edwards highlights the adidas Anthony Edwards 3 “Cold Blooded” colorway and delivers another warning. “We ain't playing fair this year.
If you on the court against me, anybody can get it. Even your daddy.
I don't care if he's your assistant coach.”
That line sets up the closing tease, which appears to point toward one of Edwards’ Western Conference rivals. Oklahoma City Thunder point guard Shai Gilgeous-Alexander has drawn the most attention in Edwards’ adidas campaigns, with San Antonio Spurs center Victor Wembanyama next on the list.
Edwards doesn’t name anyone outright, but he ends the video with a clear edge: “When I lace these up, it's over for all y'all,” Edwards said with a serious tone. “Especially, you know who.
All right, we got a wild show for y'all this season. We have fun.
We making jokes. Oh, yeah, and we winning at all.
Lock in. Men of Minnesota will be right back.
Believe that.”
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