If you grew up in Michigan, you already know the Paul Bunyan Trophy isn’t just another game on the schedule. For one Saturday in late autumn, the state splits cleanly in two: green or blue.
That divide has shaped generations of Michigan football and Michigan State football, and the rivalry has always carried more than bragging rights. In Southeast Michigan, where I grew up, it was impossible to miss.
My first memory of watching football at age four was seeing Kirk Cousins lead Michigan State past Michigan in overtime in 2009. After that, the rivalry settled into the kind of bruising, stubborn fight that has defined so many of its chapters.
I’m too young to remember Mike Hart calling the Spartans Michigan’s “little brother,” but I’m old enough to remember Mark Dantonio’s warning that “pride comes before the fall.” Dantonio’s teams backed that up, winning eight of the next 10 meetings and turning the rivalry in Michigan State’s direction for a long stretch.
Michigan has held the trophy in Ann Arbor for the past four years, and those games have not exactly been nail-biters. The rivalry still matters more to the Spartans than it does to the Wolverines, which is exactly how a true rivalry should work. But Michigan State’s own mismanagement has left its football program unable to keep pace in recent years.
Money has always been part of this fight. Long before NIL, the two schools were already trading accusations about who was paying players and how.
Before Michigan State joined the Big Ten in 1946, when it was still the Aggies, the schools were already throwing punches over compensation. Michigan State accused Michigan boosters of paying Heisman-winning halfback Tom Harmon. Then in 1946, Michigan tried to block the Spartans from the Big Ten because of their “Jenison Awards,” athletic scholarships that were illegal in the league at the time.
Fast forward decades, and the dynamic flipped in a different way. Michigan had the bigger resources, but Michigan State still found a way to win.
Under Dantonio after 2007, the Spartans beat expectations with elite defenses, strong running games and steady program structure. It was classic Midwestern football, built on development and a chip on the shoulder.
That underdog identity mattered. Michigan State leaned into it, and more often than not, it found ways to win close games. The 2017 “Tsunami Game” fit that mold perfectly, the kind of night when the Spartans simply seemed more willing to grind through the finish.
Even when the two programs looked similar on paper - physical run games, tough defenses - Michigan State kept taking the edge in the details. That only reinforced the idea that grit could beat talent.
As Michigan coach Kyle Whittingham said Monday, the Battle for the Paul Bunyan trophy is “the Super Bowl, particularly for (Michigan State).” The game matters to Michigan, too, but for Spartan fans it can feel like the whole season gets compressed into one afternoon.
For a while, the rivalry stayed fairly balanced during former Michigan coach Jim Harbaugh’s tenure. Then NIL changed the math.
Michigan got out ahead with its NIL collective, Champions Circle, which launched in 2022. Michigan State followed a year later with Spartan Dawgs 4 Life, but that effort struggled with low subscription counts, voided contracts and the fallout from losing former coach Mel Tucker. More recently, NIL issues were also part of the drama surrounding Michigan State University president Kevin Guskiewicz’s departure-turned-retention.
The Spartans have since launched Spartan Ventures, and that has brought in some cash windfalls. Even so, they still trail Michigan by a wide margin.
According to The Athletic, Michigan’s 2026 roster was estimated to cost between $36-40 million, while Michigan State’s sat between $21-25 million, well below the Big Ten average. Earlier estimates weren’t available, but in a sport increasingly driven by spending, Michigan’s NIL advantage clearly helped fuel its recent run of dominance.
That doesn’t mean money is the only reason the Wolverines have had the upper hand. National championship-level talent and a rival that couldn’t stabilize its coaching situation mattered, too.
But as college football has grown more expensive, Michigan State could no longer rely on toughness and development alone to beat better-funded teams. The same “elitist” image that Spartan fans dislike about Michigan is tied to the financial edge that helped the Wolverines win the NIL race.
Still, that gap may not stay fixed forever. Spartan Ventures is gaining traction, and future legislation could limit the kind of spending escalation that has widened the divide. That would help Michigan State, which has always had less money to work with than its in-state rival.
In my lifetime, the series has been almost even, and this year the Spartans have a shot to tie it up. The early and mid-2010s belonged to Michigan State, but recent years have gone Michigan’s way. Even so, ask anyone in the state whether history, records or roster spending will decide Saturday’s game, and the answer will be the same: it won’t.
Games like the 2021 “Kenneth Walker game” and Jim Harbaugh’s cathartic win in 2016 have already earned permanent places in the rivalry’s lore. NIL may have tilted the balance toward Michigan, but the feel of this matchup has not changed.
In 2007, Mark Dantonio put it plainly:
“It’ll never be over, it’s just starting.”
In Other News...
Michigan Hiring Story Feels Bigger After Biff Poggis Latest Reveal
Biff Poggis latest comments added another layer to a Michigan coaching search that already carried plenty of intrigue. After Sherrone Moore was fired ahead of the bowl game against Texas because of an inappropriate relationship with a staffer, Poggi stepped in as interim head coach, taking over a program that had already leaned on him before during Moores absences. Now Poggi says he was a finalist for the full-time job before Kyle Whittingham was hired, a reminder that the Wolverines post-Moore transition was more complicated than it first appeared.
Poggi also made clear he has no issue with the direction Michigan ultimately took, even as Whittingham faces the usual challenge of adjusting to the Big Ten. For a program that has spent the past stretch dealing with abrupt change at the top, the revelation only underscores how many moving parts were in play behind the scenes. It also leaves open a familiar question around Ann Arbor: how much different might the coaching picture have looked if the search had broken another way? [Read more 🡒]
Michigan Just Added A Famous Wolverine To Rivalry Week
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The timing only adds to the buzz around a game that already carries plenty of weight for both sides, especially with the broadcast set for Peacock and NBCSN. Michigan has made a habit of leaning into the pageantry of this rivalry, and bringing in a global name like Jackman gives the day an added spotlight before the teams even take the field. [Read more 🡒]
Michigan State Faces One Last Chance To Flip This Rivalry Mood
Michigan State and Michigan are heading into their rivalry game with plenty of frustration hanging over both sidelines, but the mood around the matchup is different after the Wolverines steadied themselves with a close win. Freshman quarterback Tommy Carr gave Michigan a needed lift in that game, and now the focus shifts to a meeting that always carries extra weight, even when the records are not where either side wanted them to be.
For the Spartans, the timing could hardly be more delicate. They have dropped six straight and are still sorting through the status of their starting quarterback because of injury, which leaves a lot riding on how they respond in a game that means more than the standings suggest. Both programs and both coaches know the rivalry can reset a seasons conversation in a hurry, and Michigan State still has one last chance to change the tone before this one is over. [Read more 🡒]