FOX’s “Big Noon Kickoff” is back in Columbus this weekend, and plenty of fans are not hiding how they feel about it.
FOX confirmed that Urban Meyer and the rest of the “Big Noon Kickoff” crew will be at Ohio Stadium to preview Illinois against No. 7 Ohio State. That announcement immediately stirred up the same complaint that follows the show around: that it leans too heavily toward Ohio State and keeps finding its way back to Columbus.
The backlash only picked up more steam because FOX’s top pregame show is not going to Saturday’s game between No. 20 Oregon and No.
12 USC. That choice had fans questioning the network’s priorities and joking that the show might as well be built around the Buckeyes.
“Big Noon Kickoff goes to Columbus for the 100th time in the last five years,” one person commented. “Shocker.”
“The concept of doing millions of dollars in market research and competitive analysis to identify a way to position yourself against College Gameday just to go to Ohio State 4+ weeks of the season anyways,” a second person wrote.
“Big Ohio State Kickoff continues,” a fan replied.
“Do they know Oregon and USC play this weekend,” another fan asked.
The numbers give those critics some ammunition. In the 2025 season, “Big Noon Kickoff” has been to Ohio Stadium twice. FOX’s pregame show also covered Ohio State’s road games against Illinois and Michigan.
Go back to 2024, and the pattern gets even harder to miss. “Big Noon Kickoff” went to Columbus four times that season, and it also covered Ohio State’s road game against Penn State.
Add it all up, and “Big Noon Kickoff” has covered 11 Ohio State games since the start of the 2024 season.
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