Michigan May Have Found A Receiver Changing The Camp Pecking Order

JJ Buchanan's impressive performance at Michigan's fall camp has positioned him as a standout receiver destined to make a significant impact this season.

JJ Buchanan is making his presence felt in Michigan football fall camp, and the early buzz around the sophomore wideout sounds real.

Buchanan arrives in Ann Arbor with a productive first season already on his résumé. Last year at Utah, after making the move from tight end to receiver around Week 3, he finished with 26 catches for 427 yards and five touchdowns. That production has carried over into camp, where he’s reportedly taking another jump and pushing to become a major target for the Wolverines.

Position coach Micah Simon pointed to Buchanan’s comfort level in the offense and the growth he’s shown as a leader.

"One, just brings a familiarity with the offense, obviously," Simon said. "Being in it last year.

And then he just brings a strong presence. He's really worked on his leadership, which is one of the things I challenged him with is obviously, he's a true sophomore.

He's 19 years old. But he played a bunch of snaps last year, and he has that experience.

And he's made a lot of plays thus far in spring and camp right now where guys look up to him. So just bringing that leadership and showing how things should be done.

"And in the receiver room, we talk about less drama, more work. And that's exactly who that kid is.

I mean, you never have to worry about anything with him. He's just all ball.

He takes care of his classes. He's great off the field.

And that's -- obviously, he's a good player. But that's what else he brings to the room, which is awesome."

Michigan coach Kyle Whittingham has already gone so far as to call Buchanan borderline unguardable in camp, and Simon’s comments suggest that’s not just idle praise. Buchanan has been showing up in the contested-catch game, and Simon said he’d be the first name that comes to mind when talking about 50-50 balls.

"JJ is the first one that comes to mind," Simon said of 50-50 ball pass catchers. "He has that same basketball background in high school.

And that was his knack last year at the other place. So he stands out in that area.

But Travis stands out in that area as well. You know, these basketball guys."

True freshman Travis Johnson also fits that mold, but Buchanan is the one drawing the strongest attention right now. After Andrew Marsh led Michigan’s receivers a year ago while Buchanan ranked third, the early read out of camp is that Buchanan is poised to take a bigger bite out of the offense.

Fans will get their first chance to see him in a Michigan uniform on September 5, when the Wolverines host Western Michigan at The Big House.

In Other News...

Michigan Just Changed The Big House Experience For A New Era

Michigan Stadium is about to look a little different on fall Saturdays. Michigan Athletics has launched the Leaders and Best Champion Partners Program, bringing official corporate advertising inside the Big House for the first time and opening a new revenue stream as college sports continues to change around the program.

The inaugural partners are Coca-Cola, Meijer and Google Gemini, with the branding planned to fit the stadiums familiar maize and blue look rather than overwhelm it. For Michigan, the move is as much about preserving the experience as updating it, with the added revenue intended to help support student-athletes in a landscape where every new source of funding matters. [Read more 🡒]

Michigan Just Opened A Debate Big House Fans Never Wanted

Michigan Stadium is about to look a little different on game day, and not everyone in Ann Arbor is likely to love it. Michigan athletics has launched the Leaders and Best Champion Partners Program, a new effort that will bring select advertising opportunities into the Big House while still trying to protect the venues long-held look and feel. The university framed the move as a way to support student-athletes financially without losing what makes the stadium feel special.

The first partners under the plan include Coca-Cola, Meijer and Google Gemini, with their logos set to appear on end zone padding and the scoreboard. For a fan base that has long treated Michigan Stadium as one of college footballs most sacred spaces, even limited branding opens a familiar debate about how much change is too much. The school is betting it can strike a balance, but the conversation around tradition and revenue is only getting started. [Read more 🡒]