Michigan State’s new athletic director is wasting no time putting fundraising and roster building at the center of his pitch.
Dan Bartholomae said Wednesday that improving the Spartans’ NIL and revenue-sharing position is one of his biggest priorities, even though he’s still sorting out exactly where MSU stands compared with the rest of the Big Ten. He made clear the school won’t be content staying behind the conference’s biggest spenders.
“It’s a huge priority,” Bartholomae said Wednesday. “I’ve already had an opportunity to meet with several coaches to understand where their priorities lie, and no secret: roster development is the top priority, and it should be. There’s a new transactional component to that, and it’s one that we’re going to take really seriously.”
Bartholomae said the goal is straightforward: build toward winning the Big Ten, then keep climbing.
“I’m still learning where we fit in the Big Ten. And so what I would tell you is, we’re going to start with, ‘We want to win the Big Ten.’
Because if you win the Big Ten, you win national championships. We’re going to start with, ‘If we’re not in the top half, we’re going to be in the top half.’
And then we’re going to need to get to the top third. And then we’re going to evaluate what the other priorities are.
It is an important component. It is not the only component, but it is an important component.”
Asked directly whether team success drives NIL money or NIL money drives team success, Bartholomae pointed first to the message being sold.
“I think vision is first,” Bartholomae answered. “You’re going to have those that buy into that vision right away and say, ‘I know we’re not there yet, but I believe you that we’re going to get there, and so I’m going to help you.’ And then you’re going to have people that come along a little bit later.”
He pointed to his time at Western Michigan as evidence that donor growth can happen when that vision takes hold. Bartholomae said the “Mike Gary Society” grew from one donor to 103 while he was there, and that overall WMU Athletics donations nearly quintupled, with unique donors more than doubling.
“It didn’t happen in six weeks,” Bartholomae said. “I think we’ll create a bold vision here. I think we’ll include a lot of people who can help us get there, and I think people will get on board with that.”
Bartholomae also sees opportunity in Spartan Ventures, the private company affiliated with the school that launched July 1. Because he arrived after the rollout, he said he can step into the operation with a fresh view while still benefiting from the work already done.
“It’s here to stay, and I’m sold on it,” Bartholomae said about it. “I met with Greg [Williams] a couple weeks ago to talk through it.
As I said, Kevin [Guskiewicz] has been a big part of building it. I’ve sat down with Jon [Palumbo].
It’s innovative. It’s different.
Quite frankly, portions of it are a model that has been kicked around in the Division I space, so there were portions of it that I’m very familiar with.”
Bartholomae made a point of highlighting Palumbo after spending two hours with him Tuesday, a meeting he called “the most educational two hours that I’ve had since I’ve been on campus.”
“Jon Palumbo is really, really good --- that’s one,” Bartholomae said when asked about his biggest takeaways from his time spent with Palumbo on Tuesday. “He was a really, really important part of getting Spartan Ventures stood up, and he’s an important part of the future here.”
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