The Memphis football program is leaning into a new tool to sharpen one of the most fundamental parts of the game. The Tigers have partnered with Atavus Football in a move aimed at improving tackling development and giving the staff another layer of player evaluation.
The collaboration is built around data-driven analysis of game film, with Memphis using Atavus to break down tackling performance and turn that information into coaching points. The goal is straightforward: help position groups work on the exact techniques and game situations they’ll face on Saturdays, while also giving the staff a clearer picture of potential additions through the transfer portal.
"Atavus helps us understand why missed tackles occur and how to correct them. That insight allows each position group to focus on the techniques and game situations they'll face on game days, making every practice rep more purposeful," University of Memphis head football coach, Charles Huff said.
The partnership also gives Memphis a way to evaluate prospective players beyond the usual highlight clips. By studying how consistently a transfer player tackles and where improvement is needed, the Tigers can fold that information into the larger process of deciding whether a player fits the program.
"Atavus helps us look beyond the highlight reel to evaluate how consistently a transfer player tackles and identify areas for improvement. That gives us better information to make informed decisions about who fits our program," Memphis Football Director of Athletics Performance, Ben Ashford said.
Memphis will use Atavus as part of its broader approach to player development and evaluation, tying film study more directly to coaching and practice work.
Atavus describes itself as a sports technology company that uses proprietary data and a proven training methodology to improve player performance and safety through better tackling technique at every level of football.
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