Lane Kiffin’s daughter picked a very public moment to go into business.
Landry Kiffin launched Fifth Year on Monday, just days before LSU heads to Ole Miss on Saturday. The brand went live with a launch photo of Landry and two friends wearing cropped sets and boots, and the account made the announcement plainly: “FIFTH YEAR X LANDRY KIFFIN LIVE NOW!! get it before it’s gone on fifthyr.com.”
The site is built around activewear, lounge pieces, jackets, hoodies, and gameday looks, all tied to school-inspired colors. By Tuesday, Landry was already thanking the early buyers. “Seeing so many of you on the website the second we launched, placing orders and supporting Fifth Year, was the best feeling ever.”
The brand’s own description leans into that same college-and-beyond identity. “Designed for women in college and beyond, our collections blend athletic wear, loungewear, elevated essentials, and accessories in our signature colors inspired by the schools we love and the traditions that bring us together.”
The timing gives the launch extra bite. Kiffin left Oxford for Baton Rouge last December, and Rebels fans still remember the reaction. Now, with both LSU and Ole Miss in the top 10, his oldest child is selling clothes while the matchup sits right in the middle of the conversation.
Landry has already lived in both worlds. She dated LSU linebacker Whit Weeks publicly during the week those teams played last year, and after the move she told upset Ole Miss fans she wished she “could be as creative as angry football fans.” She also kept posting Rebels content after the family change, then later showed up in purple and gold.
Fifth Year’s early looks fit that split-life vibe. The brand is pushing pieces like a navy leather crop and matching skort, with the skort described as “your new gameday uniform.” Landry has also tried other paths, including teaching Pilates at Ole Miss, promoting ALO workouts after the LSU move, and even teasing a cooking channel with Weeks.
This is the first venture she’s put behind a real storefront and checkout, and it lands at a moment when every Kiffin-related detail gets noticed. Lane Kiffin once stayed at Ole Miss after Landry begged him not to leave for Auburn. He did not stay the second time.
Layla Kiffin has also opened a Baton Rouge studio across from Tiger Stadium, while Landry went the clothing route. Same family, two storefronts, and one very loud Saturday ahead.
LSU and Ole Miss will handle the football. Landry Kiffin already handled the merch.
Orders were hitting the site as soon as it opened.
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Lane Kiffin Family Drama Just Added Another Twist To LSU Week
Landry Kiffin picked a familiar college-football backdrop for the launch of her new clothing brand, Fifth Year, rolling out the live sale during the LSU-Ole Miss game. The brand leans into activewear and gameday apparel, built around college colors and traditions, which makes the timing feel especially on-brand for a family that has spent plenty of time around both sidelines.
For LSU fans, the launch adds another layer to a week already shaped by the Kiffin familys connections to both programs. Landrys ties to LSU and Ole Miss give Fifth Year a built-in crossover appeal, and the coincidence of debuting it on game day only sharpened the spotlight around a matchup that was already going to draw attention well beyond the scoreboard. [Read more 🡒]
LSU Suddenly Has A Huge Ole Miss Question At Quarterback
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If Leavitt cannot go, Elon transfer Landen Clark is expected to step in and make the start, which would put a lot more on LSUs shoulders in a tough road environment. The betting line has already moved in Ole Misss favor since the news broke, a pretty clear sign of how much this quarterback situation has changed the outlook for the Tigers. [Read more 🡒]
LSU Ole Miss Rivalry Just Picked Up An Ugly Off Field Twist
The LSU-Ole Miss rivalry already has plenty of edge on the field, but now it has spilled into the courtroom in a way that reaches straight into the Tigers roster. Ole Miss has filed breach-of-contract lawsuits against former Rebels Princewill Umanmielen and Devin Harper after both transferred to LSU, putting a legal wrinkle on what is usually just another bitter SEC football matchup.
Umanmielen was served court papers tied to the lawsuit just before LSUs game against Ole Miss, and he now has to respond with discovery documents as the case moves forward. The suit seeks nearly $1 million in penalties and is aimed at sorting out revenue-sharing obligations between the schools, turning a familiar rivalry into something far messier than a Saturday in Oxford or Baton Rouge. [Read more 🡒]