Landry Kiffin picked a busy week to get into the clothing game.
On Monday, Lane Kiffin’s daughter launched Fifth Year, with LSU set to visit Ole Miss on Saturday. The brand rolled out the drop with a launch photo of Landry and two friends in cropped sets and boots, and the account announced, “FIFTH YEAR X LANDRY KIFFIN LIVE NOW!! get it before it’s gone on fifthyr.com.”
The site is built around activewear, lounge pieces, jackets, hoodies, and gameday looks in school-inspired colors. Fifth Year’s own description says, “Designed for women in college and beyond, our collections blend athletic wear, loungewear, elevated essentials, and accessories in our signature colors inspired by the schools we love and the traditions that bring us together.”
By Tuesday, Landry was already thanking early buyers. “Seeing so many of you on the website the second we launched, placing orders and supporting Fifth Year, was the best feeling ever.”
The timing gives the launch extra edge. Lane Kiffin left Oxford for Baton Rouge last December, and Rebels fans still remember the moment. Now his oldest child is selling merch while both programs are in the top 10.
Landry has been living in that split for a while. She dated LSU linebacker Whit Weeks publicly the week those teams played last year, and when angry Rebels fans came at her, she fired back that she wished she “could be as creative as angry football fans.” After the move, she kept posting Rebels content before eventually showing up in purple and gold.
The clothes fit that in-between world. One look features a navy leather crop with a matching skort, which the brand calls “your new gameday uniform.” It’s a way to sell both sides without having to pick a helmet in the caption.
Landry has already tried a few different lanes. She taught Pilates at Ole Miss, pushed ALO workouts after the LSU move, and even teased a cooking channel with Weeks. Fifth Year is the first one with a real storefront and a checkout.
The family picture around her is just as split. Layla Kiffin opened a Baton Rouge studio across from Tiger Stadium.
Landry took the clothing route. Same family, two storefronts, and one loud Saturday coming.
In Other News...
LSU Ole Miss Rivalry Just Picked Up An Ugly Off Field Twist
Just before LSU lined up to face Ole Miss, one of the Tigers newest defensive additions was dealing with something far less familiar than a game plan. Princewill Umanmielen was served court papers tied to a breach-of-contract lawsuit filed by Ole Miss, a reminder that this rivalry has spilled well beyond the field and into the legal side of roster movement.
The case also involves Devin Harper, another former Rebel who transferred to LSU, and it asks for nearly $1 million in penalties while trying to sort out revenue-sharing obligations between the schools. For LSU, it adds an uncomfortable layer to a matchup that already carries plenty of edge, with the off-field fallout now hanging over players who made the jump from Oxford to Baton Rouge. [Read more 🡒]
LSUs SEC Standing Suddenly Became A Real Issue Behind The Scenes
A behind-the-scenes hiccup in LSUs SEC relationship surfaced this week when LSU System President Dr. Wade Rousse told Commissioner Greg Sankey the university would not attend a high-stakes league meeting on the advice of legal counsel. The reason was tied to a federal lawsuit involving LSU employees, a complication that forced the school to sit out a gathering it otherwise had every reason to be part of as conference business continued to pile up around college sports.
LSU still stressed that its commitment to the SEC has not changed, and the league moved forward without the Tigers, taking no action to punish the university for the absence. Even so, the timing only added to the tension around a legal dispute over athlete eligibility that remains active and is still working its way through the courts, leaving LSU in the middle of a situation that is far from settled. [Read more 🡒]
LSU Gets An Extra Edge In Oxford From A Highly Personal Return
Princewill Umanmielens trip back to Oxford comes with a little extra weight this week, and not just because LSU is headed into a top-10 matchup. The senior defensive end spent time at Ole Miss before landing in Baton Rouge, so this is a return to familiar ground with plenty at stake, the kind of game where past and present can get tangled up quickly. For LSU, though, it also brings a practical benefit: Umanmielen knows the setting, the routine and the challenge well enough to help sharpen the Tigers edge.
He and fellow transfer TJ Dottery have been giving LSU teammates a fuller picture of what to expect, adding some useful inside perspective as the Tigers prepare. Umanmielen has kept the focus where LSU needs it, on the game plan and on making sure Ole Miss does not land the big plays that can swing a night like this. In a matchup this tight, those details can matter almost as much as the emotional return. [Read more 🡒]