Louisville Wins the Boca Raton Bowl-and a Giant Bowl of Beans
The college football bowl season always delivers its share of unforgettable moments-on and off the field. From mayo showers to edible mascots, postgame celebrations have evolved into their own brand of entertainment. But Tuesday night in Boca Raton gave us a new entry in the pantheon of bowl game absurdity: a trophy full of beans.
Louisville edged out Toledo 27-22 at FAU Stadium in a hard-fought matchup. But after the final whistle, the spotlight shifted from the scoreboard to the sideline, where the Cardinals were handed one of the most unique trophies in college football history-a giant bowl of Bush’s Beans.
Yes, actual beans. And yes, they ate from it.
The trophy, which features a removable lid and is-quite literally-a bowl of beans, was presented by actor and comedian Keegan-Michael Key, best known for his work on “Key & Peele.” The moment was as surreal as it sounds.
Picture a group of hyped-up college football players, fresh off a bowl win, digging into a serving of beans from a massive golden dish. It was part celebration, part commercial, and entirely unforgettable.
This year marked the first time Bush’s Beans served as the title sponsor of the Boca Raton Bowl, and they didn’t hold back. Fans were invited to join in on the bean-themed festivities-specifically, the first 2,000 attendees who brought a can of Bush’s Beans to the stadium received a free ticket and a limited-edition beans bucket hat.
That’s right: a beans bucket hat. Welcome to bowl season.
Bush’s, a company with roots dating back to 1908, leaned all the way into the moment. Their history traces back to a small cannery in the Great Smoky Mountains of Tennessee, where A.J.
Bush launched the brand more than a century ago. Since then, Bush’s has grown into a household name, and now, a college football trophy sponsor.
For Louisville, the win caps off a strong performance in a competitive bowl game. For the rest of us, it’s a reminder that college football’s postseason isn’t just about wins and losses-it’s about moments. And sometimes, those moments involve beans, a bucket hat, and a trophy you can eat from.
Only in college football.