Ty Simpson’s move to Los Angeles is already starting to feel like a clean fit. Two days before the Los Angeles Rams made him the 13th overall pick in the 2026 NFL Draft, ALO introduced the former Alabama Crimson Tide quarterback as its newest brand ambassador.
The timing lined up nicely, but so did the geography. Simpson had spent much of his draft prep in Los Angeles, where ALO is based, and the brand leaned into that connection with glossy campaign images of him around Beverly Hills, Mulholland Drive, and PCH as he got acquainted with his new surroundings. Before he takes the field for his first NFL preseason game this Saturday, Rams fans are getting a glimpse of their new quarterback settling into the city.
In a conversation with Sports Illustrated’s Kicks ON SI, Simpson talked about the jump from college to the league, why the ALO partnership made sense, and what he’s been wearing lately.
“It’s been awesome. Playing in the NFL has been a dream of mine for as long as I can remember, so I’m grateful for the opportunity.
Every day is a chance to learn from great coaches and teammates and to continue to grow as a quarterback. I’m just focused on putting my head down, working hard, and taking advantage of every opportunity.”
He said the people around him have made the biggest impression so far.
“The biggest thing that stands out is the people. From the coaches to the players, everyone’s focused on getting better every day, and that pushes you to raise your own level.
It’s been a great environment to come into, and I’m excited to keep learning from the guys around me. I feel blessed to be in the quarterback room with some great guys and to learn from these coaches.”
Simpson also said he tried not to get caught up in draft-day speculation.
“Honestly, I tried not to think too much about where I’d end up. I trusted that wherever I landed would be where I was supposed to be. Looking back, it’s pretty cool that my agents lined me up with ALO after I turned pro, as I was always such a fan of the brand.”
He said he had already spent time with ALO in Los Angeles before the draft, and that familiarity has helped now that he’s officially there.
“I was able to spend time in LA with ALO before the draft in Pittsburgh as well, which was fun. Now that I’m here, I already have some familiar faces at the brand, and they’ve made the transition really easy.”
That same steady mindset carried over to how he described his approach to football.
“I appreciated the work we put in at Alabama, and the goal is always to get better every year. Whether it was training with my teammates at Alabama during the off-season or now training as a pro, I am always going to give any team I play for my best.”
On the off-field side, Simpson said ALO has already become part of his routine in Los Angeles.
“It’s been great. Everybody at ALO has been really welcoming, and that’s made moving out to the West Coast a lot easier. They’ve definitely become part of my community out here, and they’ve also pointed me toward some pretty cool spots around LA.”
As for the gear, he’s been wearing plenty of it.
“I’ve been wearing ALO pretty much every day. The new sunglasses have definitely been in the rotation, and I’m a big fan of the Vapor pieces when I’m training. They’re lightweight, comfortable, and just easy to wear.”
And when it comes to shoes, Simpson already has a clear favorite.
“For sure. I wear the ALO Runners all the time.
Whether I’m headed to the gym, traveling, or just out running errands, they’re usually what I’ve got on. On recovery days, I switch into the Recovery Mode Sneakers.
They’re super comfortable and easy to wear with just about anything.”
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Ty Simpson Just Forced A Rams Quarterback Question Nobody Expected
The Rams walked out of their preseason matchup with the Chiefs carrying a win, but the bigger takeaway was how quickly Ty Simpson made himself part of the conversation. In his debut, the rookie quarterback looked poised and efficient, giving Los Angeles a clean first look at a player who suddenly seems impossible to ignore as the team sorts through its depth chart heading into the rest of the preseason.
The performance added a layer of intrigue to a position battle the Rams may not have expected to be this interesting, this soon. It also came on a night when rookie offensive tackle Keagen Trost had to leave with a hamstring injury and was ruled out, a reminder that roster evaluations in August are never just about who flashes brightest under the lights. [Read more 🡒]
Rams Give Late Linebacker Addition A Short Window To Impress
The Rams added linebacker Monty Rice late in the preseason cycle, bringing in a veteran body to help patch a thin spot at the position. Rice arrives with NFL stops in Tennessee, New England and Detroit after time in the UFL, and his immediate job is straightforward: give the defense another player who can handle preseason reps without forcing the coaching staff to lean too heavily on the same group.
For Rice, the opportunity is real but limited. He is expected to work mainly in a restricted role in preseason games, and his path beyond that depends entirely on how quickly he shows he can help in practice and in live action. The Rams are still sorting out their depth chart at linebacker, so this is the kind of late look that can turn into something more if a player makes the most of a short window. [Read more 🡒]
Bills May Have Found An Early-Season Weapon After D.J. Moores Debut
Ty Simpsons preseason debut offered the Rams a useful first look at where their rookie quarterback stands after a promising opening weekend around the league. Week 1 was full of players whose stock moved sharply, and Simpson fit the favorable side of that ledger after turning in an impactful showing that put him among the early standouts worth tracking as camp competition continues.
For Los Angeles, that matters because the Rams are still sorting through what they have at quarterback and how quickly a young arm can translate flashes into real momentum. Simpsons performance gave the staff something to build on, even as other notable names around the NFL stumbled or looked uneven, and it leaves his development as one of the more interesting threads to watch as the preseason moves forward. [Read more 🡒]